Billionaire Jeff Bezos: To live a happy life with no regrets by age 80, ask yourself these 12 questions

Jeff Bezos speaking at the 2016 Code Conference

What’s the secret to a  long, happy and successful life ? That seems to be a question we ask ourselves over and over. Amazon CEO Jeff Bezos  has shared his thoughts on this very topic  many times  — and he might just be onto something.

“When you are 80-years-old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made,” Bezos said in his 2010  commencement speech  at Princeton University.

The purpose of his speech, called “We Are What We Choose,” was to emphasize the difference between gifts and choices: “Cleverness is a gift, kindness is a choice. Gifts are easy — they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.”

In other words, no matter how successful you become, what you’ll end up caring about the most in hindsight isn’t the number of zeroes in your bank account, but it’s the choices you made to get where you are. But without the benefit of hindsight, how can we tell if we’re on a path that we’ll be proud of when we look back on our lives 10, 20 or 30 years from now?

The constant struggle of making choices

In his talk, Bezos recounted the period of time in which he first came up with the idea to start an online bookstore business (which would later become what the entire world now knows as Amazon).

At the time, he knew that moving forward with the idea would be a very risky move.

Bezos even asked his boss, who he said was “brilliant” and “much admired,” for advice. He was told that although it “sounded like a very good idea, it would be an even better idea” if Bezos didn’t already have a good job.

“It really was a difficult choice, but ultimately, I decided I had to give it a shot. I didn’t think I’d regret trying and failing. And I suspected I would always be haunted by a decision to not try at all,” Bezos said. “After much consideration, I took the less safe path to follow my passion, and I’m proud of that choice.”

The ‘perfect’ choice doesn’t exist

The truth in life is that we’ll all make choices we end up regretting. It’s called failure, and failure can be a good thing because it teaches us how to be better. But as we grow older, our goal should be to minimize the number of failures that lead to regret.

“In the end, we are our choices. Build yourself a great story,” he said towards the end of his speech.

To build a great story, Bezos offered 12 questions and urged everyone to think deeply about them:

  1. How will you use your gifts?

  2. What choices will you make?

  3. Will inertia be your guide, or will you follow your passions?

  4. Will you follow dogma, or will you be original?

  5. Will you choose a life of ease, or a life of service and adventure?

  6. Will you wilt under criticism, or will you follow your convictions?

  7. Will you bluff it out when you’re wrong, or will you apologize?

  8. Will you guard your heart against rejection, or will you act when you fall in love?

  9. Will you play it safe, or will you be a little bit swashbuckling?

  10. When it’s tough, will you give up, or will you be relentless?

  11. Will you be a cynic, or will you be a builder?

  12. Will you be clever at the expense of others, or will you be kind?

While these questions don’t provide a foolproof recipe for happiness, they can guide us in making choices that will ultimately help us live a life we’re proud of.

Not all of us will end up reaching the same height of success as Bezos, a self-made billionaire and the richest person in the world. But there’s no reason we can’t — or shouldn’t — challenge ourselves to build a story worth telling.

Source: https://www.cnbc.com/2019/04/05/amazon-billionaire-ceo-jeff-bezos-ask-yourself-these-12-questions-to-live-a-long-happy-life.html

What Your Youngest Employees Need Most Right Now

The long-term toll of the coronavirus is unknown, but its effects on our health care system and the economy have already been catastrophic. And while the immediate concerns of skyrocketing unemployment and a stalled economy must be addressed today, employers also need to begin considering how to rebuild for the employees returning to the workforce — or entering it for the first time.

This includes Gen Z, the youngest members of the workforce and those currently in secondary school or college. Many who were just beginning their career journey have been furloughed or fired. Those in school were suddenly confined to their homes. Collectively, they are experiencing the greatest national trauma since the Great Depression and World War II.

Ultimately, for the workforce to be equipped to move forward and thrive, employers will need to address the fallout resulting from Covid-19 on their youngest — and future — employees.

How Events Shape Generations

As the Pew Research Center notes, looking at world events and other formative experiences through a generational lens helps provide an understanding of how people’s views of the world are shaped. Young people who grew up during the Great Depression and defended and supported the nation in World War II were coined “The Greatest Generation.” Once past the traumas of these extraordinarily difficult years, this generation shared characteristics that included a patriotism manifested by reverence for American ideals, a belief in the wisdom of government, and a frugality born of severe want.

For Millennials, the horror of 9/11 and the global economic crisis that began in 2007 were calamitous events that were life-altering for their generation. As many were sitting in classrooms, word of airplanes crashing into buildings spread through their school; frightened teachers, family members, and friends were unable to offer their usual reassurance that everything would be okay. The chaos that followed became the touchstone for a future where potential terrorist attacks were an ever-present theme in the way Millennials interacted with the world around them.

As they later began to make their way into the workplace, the economy collapsed. Job offers were rescinded, full-time opportunities became part-time without benefits, and many new hires were the first fired. A generation with an undeserved reputation for disloyalty had to change jobs frequently simply to keep up with basic bills and crushing student debt. Together, these experiences contributed to a profile of a generation more likely to seek order in their world and meaning in their work.

Today, even as the coronavirus has been merciless in its impact on people of all ages, the long-term effects on the Gen Z cohort of adolescents are likely to be particularly severe.

For the rest of their lives, the time the world stopped will be seared in Gen Z’s collective memory, a generation-defining moment that instilled deep fears about their uncertain future. Overnight, they lost their daily interactions with the teachers who trained them, coaches who mentored them, clubs that fulfilled them, and friends who sustained them through the painful ordeals of youth. Milestones such as proms, plays, athletics, and the ritual of graduation can be crucial to social and emotional development, each experience serving as a rite of passage to the next stage of life. These lifecycle markers of adolescence that were nervously anticipated and excitedly shared swiftly vanished.

How Companies Can Support Gen Z Employees

It will be years before sufficient data exist to quantify the full impacts of this experience on Gen Z. Existing research, however, can help employers learn what they should expect and how they can best manage their Gen Z employees, today and in the future.

Research in three areas offers a good start for this analysis: skill development, stress management, and building emotional intelligence.

Skill development.

Gen Z’s learning has been disrupted in a way that schools were unequipped to manage. Some converted course work to online formats, often implemented by teachers and professors untrained for such a platform. Others minimized direct instruction, urging students or (depending on the grade level) parents to turn to independent projects and digital resources.

In most instances, learning has been attempted in the presence of entire families similarly house-bound and juggling multiple responsibilities — environments that are not conducive to instruction without any preparation. Grades have been converted to pass/fail, tests have been abandoned, and deadlines extended.

These options may be right for the moment, but likely will have costs. Research shows that Gen Zers already experience a difficult cultural transition between college and the professional world that can leave them feeling disoriented and confused. Now that their structured learning has been upended, employers and employees may need to develop greater patience with Gen Z’s adjustment to the professional world and a greater focus on intergenerational mentoring and support.

Employers should consider thoughtfully designed programs to ease Gen Z’s transition by, for example, rethinking orientation programs, early assignments, and mentoring focusing on the development of expertise. For example, orientation programs generally consist of a short-term introduction to manuals, computer systems, and other basics of the workplace. A more comprehensive approach could extend orientation throughout the first-year work experience, offer rotations throughout the organization, and include programs to help new hires integrate into the culture of the workplace. Programming can also address substantive job requirements, offer strategic career support, and provide training on the organization’s goals and objectives, allowing employees to appreciate where they fit and why they matter.

Mentoring, too, can be a powerful way to leverage generational diversity. Research demonstrates that, properly coached, new professionals will develop faster because their learning has been enhanced and guided. To maximize the opportunity for a successful mentorship program, employers should ensure managers understand the benefits of strengthened intergenerational relationships, dispel negative perceptions that could weaken engagement, and provide the needed time and resources. One way to accomplish such buy-in is by including reverse mentoring programs where young employees help senior workers improve their skills in technology and social media. For members of Gen Z, such mutually-supportive relationships can enhance their expertise and ease their transition into the workplace, offering employers the added bonus of a stronger multigenerational culture.

Of course, the most significant and potentially enduring adjustment that workplaces had to make during this pandemic has been the implementation of remote working arrangements. The sudden shift was forced on employers by a crisis, but workplace experts have long advocated for greater flexibility based on changing gender and age demographics, globalized businesses, and technology improvements. As businesses begin to rethink how they open their doors, they should also consider building new transition and learning opportunities into the culture of flexibility that younger workers are seeking.

Stress management.

For more than a decade, researchers have noted an alarming trend: Gen Z reports higher levels of anxiety and depression than other generations. Studies also tell us that childhood exposure to significant stress can impact brain development and affect mental and social development. If Gen Z’s baseline already shows high levels of stress, what will the impacts of this pandemic be when it comes to their work and careers?

Most companies are aware that unaddressed employee stress and anxiety can also result in absenteeism, turnover, and lowered productivity. Recent data estimate that the annual cost of job stress to U.S. businesses exceeds $300 billion. But too few firms have developed effective programs to help their employees with mental health struggles. In fact, studies shown that an effective stress management policy operates at the employee, workplace, and organizational levels. In particular, organizational approaches lead to more sustainable results than interventions solely directed to individuals.

Further, because Gen Zers are starting their careers with higher levels of anxiety exacerbated by the coronavirus pandemic, employers can adapt existing research and best practices to create customized programs for young workers. This could include early-career affinity groups that encourage open conversation in a supportive environment. In addition, coaching interventions can boost an individual’s confidence in their ability to succeed and reduce anxiety, helping to keep minor performance challenges from becoming career-damaging incidents.

Emotional intelligence. Research demonstrates that emotional intelligence, consisting of self-awareness, self-regulation, motivation, empathy, and social skills, is a critical element of effective leadership — and can be taught and learned. Employees who develop emotional intelligence can provide a foundation for a respectful work environment and a talent pool of future managers. This area of research offers both challenges and opportunities for Gen Z employers.

In having to cope with a shut-down of life as they knew it at such a young age, many Gen Zers have experienced a massive interruption in their ability to discover what motivates and fulfills them. Because of this, they’ll need more time in their young adult years to undertake this self-exploration. Employers can help fill this gap by offering programming that helps build emotional intelligence from the outset of their careers — not several years down the road. One note: I would recommend eliminating the phrase “soft skills,” a term that actually denigrates the importance of training and development in these important areas.

Employers are likely to benefit from the likelihood that Gen Z enters the workplace with a greater level of empathy and adaptability, qualities that are critical components of emotional intelligence. Having experienced both the significant disruption to their own lives and the pain and sorrow felt by friends and loved ones who suffered during the pandemic, Gen Zers are likely to be vigilant to the emotions of others at work.

Companies have the opportunity to help members of Gen Z become the Next Great Generation of leaders. Having been tested at a very young age, they will bring a special blend of resiliency and humanity to the workplace. Employers can take advantage of these unique formative experiences by providing structured support to their younger employees that will smooth their transition and ensure their place as valued members of the workforce.

Source: https://hbr.org/2020/06/what-your-youngest-employees-need-most-right-now

7 Lessons that every entrepreneur should learn from Steve Jobs


Tóm tắt sách Tiểu Sử Steve Jobs | Tinh tế

Entrepreneurship isn’t a mere fashion statement; it’s a way of life. However, most people don’t have the perseverance or fire in the belly it demands, and usually give up. The primary goal of entrepreneurship is to create growth and wealth by offering high value-added activities to the present economy. This is possible when new and innovative ideas are implemented and jobs are created. As an entrepreneur, you are responsible for every minute thing. You need to take an idea to a service or product level, and keep working on it every day to achieve the right product-market fit, scale it, and then make it more attractive for others to invest into it. It’s an uphill journey and one emerges a different person. No book can teach us about this transformation; only learning on the ground can.
Inspiration abounds in the startup ecosystem but nowhere does it shine as bright as in the case of the legendary Steve Jobs.
Steve Jobs wasn’t an engineer or a designer. But, he was one of the greatest users of technology of all time, and that made all the difference. The reason Jobs became a legend was due to his special vision; he wanted to change the world – and he sure did! He looked at products from the customer’s point of view – how and why would they use it? The visionary always focused on the benefits Apple products could provide, and how simple and easy they were to use. He ended up offering products that were not even needed, but eventually became a necessity for millions. Steve Jobs opened the flood gates for generations to come. I have been following him since from my first failed startup days to my exploratory trips and while designing and innovating products. I made mistakes, I repeated them, and I failed. I thought of giving up, but in those testing times Steve Jobs’ life-changing ideologies kept me going. Here are few a lessons from Steve Jobs that budding entrepreneurs can take tips from in their entrepreneurial journey.

4 trở ngại cản Tim Cook trở thành Steve Jobs thứ 2

1. Travel the world and do new things

Travel opens new windows and avenues. We often see a 30-year-old staying with parents, and traveling for the first time on honeymoon. One must travel before teenage ends. Those mistakes, meeting strangers, and keeping an open mind in a new country teaches us about people, culture, and history. That whole experience develops a different streak in our cerebrum. Steve himself travelled to India and stayed quietly in an ashram. It’s important to remember his lesson that when we understand people, we start understanding consumerism automatically.

2. Learn like a child

Learning is a way of life and never leaves us. Our brain is reshaping with every single thought we have. Children are driven forward by their unbridled curiosity. Just imagine how differently children approach the learning process. To them, it’s just a part of the discovery mode they use to face the world that surrounds them. Keep exploring to keep your brain young and live an exceptional life full of extraordinary lessons. If you are not learning, you’re shrinking.

3. Don’t take no for an answer

Steve Jobs was famous for being extremely bold and clear on what he wanted. He didn’t shy away from repeating the same question over and over until he got a solution or an answer. People used to avoid direct confrontations with him because they knew that he was so logical and convincing that they would be forced to agree on terms they might not even like.

4. Take a calculated risk

Every idea is a good idea unless it’s implemented. There is a lot at stake when innovation happens – people, investment, time, energy, effort, market dynamics, competition, viability etc. All this is risk and there is no surety if that one golden idea will work or not. But, if we don’t take that risk, we won’t be sure if we are moving in right direction or not. Always take calculated risks on practical grounds.

5. Never care about reality

Steve didn’t care much about reality. He forced engineers working with him to create products that were impossible to produce before Apple got there. Whether it was the slim Macbook or highly sophisticated iPhone, his vision and denial of reality inspired them. Sign up for Newsletters Check out our popular newsletters and subscribe

6. Innovate constantly

Any mention of Steve Jobs brings up innovation. People are often scared that discussing their thoughts will lead to people stealing their ideas. The key to avoid this problem is innovation. People may copy you, but they won’t be able to innovate at your speed if you continue to do that that. And, it’s a validation that you are doing something right if someone is copying you.

7. It is never too early to get started

We have had stories where people started at 60+. There is nothing called the right time; it’s about hitting the right chord. Starting small helps, so start with what you have and where you are. Invest in your idea and product with all your conviction. It all drills down to the first step. If you have an idea, action it.

Source: https://yourstory.com/2020/06/seven-lessons-every-entrepreneur-learn-steve-jobs?utm_pageloadtype=scroll

Saving vs. investing: Here are the key differences for managing your money

 

Cách đầu tư của người giàu và phương pháp tiết kiệm tiền - BYTUONG

Saving and investing are both important, but they’re not the same thing. While both can help you achieve a more comfortable financial future, consumers need to know the differences and when it’s best to save and when it’s best to invest. The biggest difference between saving and investing is the risk versus the reward. Saving typically allows you to earn a lower return but with virtually no risk. In contrast, investing allows you to earn a higher return, but you take on the risk of loss in order to do so. Here are the key differences between the two – and why you need both of these strategies to help build wealth.

Saving vs. investing explained

Saving is the act of putting away money for a future expense or need. When you choose to save money, you want to have the cash available relatively quickly, perhaps to use immediately. However, saving can be used for long-term goals as well, especially when you want to be sure you have the money at the right time in the future. Savers typically deposit money in a low-risk bank account. Those looking to maximize their earnings from a bank account should opt for the highest annual percentage yield (APY) savings account that aligns with the minimum balance requirement best suiting them. Investing is similar to saving in that you’re putting away money for the future, but you’re looking to achieve a higher return in exchange for taking on more risk. Typical investments include stocks, bonds, mutual funds and exchange-traded funds, or ETFs, and investors use a brokerage account to buy and sell them. If you’re looking to invest money, you should be able to keep your funds in the investment for at least three to five years. Investments can be very volatile over short periods of time, and you can even lose money on them. So, it’s important that you only invest money that you won’t need immediately, especially within a year or two.

How are saving and investment similar?

As you can see in the table above, saving and investing have many different features, but they do share one common goal: they’re both strategies to accumulate money. “First and foremost, both involve putting money away for future reasons,” says Chris Hogan, financial expert with Ramsey Solutions and author of Retire Inspired. Both use specialized accounts with a financial institution to accumulate money. For savers, that means opening an account at a bank or credit union, such as Citibank. For investors, that means opening an account with an independent broker, though now many banks have a brokerage arm, too. Savers and investors both also realize the importance of having money saved. Investors should have enough in a bank account that allows them to tie up some of their money in long-term investments. Investing is money that you’re planning to leave alone, “to allow it to grow for your dreams and your future,” Hogan says. Like savers, smart investors realize the value of having saved money. When they’ve got this money saved, then they can start thinking about investing.

Saving vs Investing – Detailed Review - Doers Empire

How are saving and investing different?

“When you use the words saving and investing, people, really 90-some percent of people, think it’s exactly the same thing,” says Dan Keady, CFP, chief financial planning strategist at TIAA, a financial services organization. While they share a few similarities, saving and investing are different in most respects. And that begins with the type of assets in each account. When you think of saving, think of bank products such as savings accounts, money markets and CDs. And when you think of investing, think of stocks, ETFs and mutual funds, says Keady. The benefits of saving include the following: Bank products such as savings accounts tell you upfront how much the account is paying, even if that amount does vary. While the returns are lower, you’re not likely to lose any money, because the FDIC guarantees bank accounts up to $250,000. So you’re going to get your return. Bank products are generally very liquid, meaning you can get your money when you need it, though you may incur a penalty if you want to access a CD. Fees – such as maintenance fees or Regulation D violation fees when more than six certain transactions are made out of a savings account – are the only way a savings account at a Federal Deposit Insurance Corp. (FDIC) bank can lose value. Saving is generally straightforward and easy to do, without a lot of costs.
However, saving does have some drawbacks: Returns are low, meaning you could earn more by investing (but that’s no guarantee you will.) Because returns are low, you may lose purchasing power over time, as inflation eats away at your money. On the other hand, investing provides other advantages over saving – such as the potential for higher return – at the cost of new risks.
The benefits of investing include the following: Investing products such as stocks can have much higher returns, but you won’t know how much you’ll gain or lose in any given time period. Over time, the Standard & Poor’s 500 stock index (S&P 500), has returned about 10 percent annually, but it may fluctuate greatly in any year. Investing products can be very liquid, with stocks, bonds and funds being easily convertible into cash on almost any weekday. However, this does not guarantee you’ll get back the money you put into them. If you own a broadly diversified collection of stocks, then you’re likely to easily beat inflation over time and increase your purchasing power. Currently, the target inflation rate that the Federal Reserve uses is 2 percent. If your return is below the inflation rate, you’re losing purchasing power over time. While there’s the potential for higher returns, investing has quite a few drawbacks: Returns are not guaranteed, and there’s a good chance you will lose money at least in the short term as the value of your assets fluctuates. You’ll want to let your money stay in an investment account for at least three years, so that you can ride out any short-term downdrafts. In general, you’ll want to hold your investments as long as possible, and that means not accessing them.
Because investing can be complex, you’ll probably need some expert help doing it, unless you want to teach yourself how. Fees can be higher in brokerage accounts. You’ll often have to pay to trade a stock or fund, though some brokers offer free trades. And you may need to pay an expert to manage your money. So which is better – saving or investing? Neither saving or investing is better in all circumstances, and the right choice depends on the consumer’s current financial position. But here are two rules of thumb:
If you need the money within a year or so, or you need it for any kind of emergency fund, the money should be saved.

Source: https://www.bankrate.com/investing/saving-vs-investing/

Four Ways To Build Trust Through Social Proof

One of your biggest assets isn’t your equipment, or your logo—or anything tangible for that matter. It’s trust—the trust your customers have in you. Any lack of trust impacts the bottom line. David Horsager of Trust Edge™ Leadership Institute says, “A lack of trust is your biggest expense.” Trust manifests itself in many ways. It’s more important than ever and vital to the survival of any business. With social media and online reviews being read by millions of consumers, evaluating the trust that companies elicit is practically an American pastime. As we are in a digital era of business, many of our daily decisions are made online. We look at emailed proposals and shop on retail sites for much of what we need. We research products and companies to determine if they have what we want, and more importantly, find out what others think of the products they sell and the customer experience they deliver. I had a chance to connect with Travis Chambers of Chamber Media, a video ad agency that’s driven more than 400 million views across YouTube and Facebook, resulting in $300 million in revenue. He is entrenched in the digital world and delivers results by creating trust among his clients’ customers. He’s done this by creating social proof, something that any company—B2B or B2C—should do, regardless of what they sell or whether they conduct business digitally or in a more traditional way. Before we go further, it’s important to realize that social proof is more than an online review or a YouTube testimonial, although those are very important and perhaps the main source of social proof for many businesses, especially retail. Even B2B businesses in small industries have reputations. There are publications and even industry forums where customers share opinions about various companies’ products and the service and experience they provide. Social proof is one of the most powerful reputation multipliers. A company that is known for quality and experience didn’t earn that reputation overnight. Chambers says, “Credibility is not a one-off action.” Chambers shared four ways to build trust through social proof that are worth considering for any type of business. These savvy strategies are listed below followed by my comments.

1. Collect testimonials and reviews.

People trust people. I don’t know one person who hasn’t read a review for an item they were considering buying on Amazon or another retail website. A recent study indicates that the average consumer reads 10 online reviews before making a purchasing decision. In the retail and consumer world, reviews can be found online. In the B2B space, there may be product reviews or even testimonial letters in industry magazines. Chambers suggests including testimonials “everywhere,” including websites, marketing materials and more. Don’t forget the power of video. Hearing and seeing a customer talk about a product on video is a turbo-charged testimonial.

2. Get quoted in an article. 

Even a one-line quote in a large article can be powerful when used the right way. A quote in a publication like Forbes or even a smaller industry publication can go a long way in creating credibility. Collect everything positive written about your company and products and feature this information in the appropriate places.

3. Business credentials reinforce your brand’s expertise.

Perhaps there is an industry designation to demonstrate a level of knowledge and proficiency that could build credibility and trust. Industry awards and major accomplishments are powerful. The J.D. Power award comes to mind. Even displaying the number of years you’ve been in business can help add to the trustworthiness of your organization.

4. Exploit the wisdom of your colleagues, friends and family.

This is also called “word of mouth” marketing and it’s perhaps the most credible type of marketing you can have. It consists of referrals from people you know and trust. Studies have proven that recommendations from people you know are exponentially more powerful than traditional advertising and marketing.

There is an old saying that claims people like doing business with people they know, like and trust. The knowing and liking is easy. You can create an image with the right advertising and marketing. The trust part is hard. That takes time. It takes a series of experiences before the customer knows what to expect. The experiences—with your organization’s people as well as its process—must be positive, predictable and consistent. Deliver that, and your customers will know what to expect. They will not only trust their experience with you, but also your whole company. And that’s powerful.

Source:https://www.forbes.com/sites/shephyken/2020/05/24/four-ways-to-build-trust-through-social-proof/#38205bf069ba

10 Skills Every Marketer Needs to Have


To promote your business effectively, you need the right marketing skills. In this guide, we’ll cover ten marketing skills that you can’t afford to ignore if you want your online business to succeed.

And the internet’s where a lot of that happens, but the internet has become so noisy that you need outstanding digital marketing skills to succeed. About  6 million posts are published online daily . That’s the kind of noise you need to cut through if you want to be found online. Even with the best product in your industry, your customers will never discover it without the right marketing strategies in place. In this guide, we’re going to share several marketing skills and knowledge you need to grow your online business.

The ten most essential marketing skills you need to be successful today:

  1. Search engine optimization (SEO)
  2. Conversion rate optimization (CRO)
  3. Video marketing
  4.  Social media marketing 
  5. Paid marketing
  6. Copywriting
  7. Data analysis
  8.  Content marketing 
  9.  Email marketing 
  10. Research

Các hình thức phổ biến của Search Engine Optimization hiện nay

1. Search Engine Optimization

SEO is the process of ranking website pages organically on the search engine results pages (SERPs). If you’re in the first three results of the SERPs, expect loads of traffic. According to  Backlinko, the #1 result gets an average clickthrough rate (CTR) of 31.7%. Rank for relevant keywords, and you’ll be flooded with people eager to buy your products. How to put SEO into action: Keyword optimize your pages: After figuring out what keywords you’ll pursue, optimize your pages for them. This is easy to pull off with tools like  Yoast SEO. The plugin shows suggestions on where to add your keywords and how to further optimize your pages. This is Yoast SEO’s analysis results. Build backlinks: Backlinks play a major role in ranking your pages. Connect with authoritative websites relevant to your niche and contribute an article containing a link to your website. The more backlinks you create, the faster your site will climb the SERPs. To uncover sites to link to, enter your competitors’ websites on SEO tools like Ubersuggest. Click the Backlink feature under the SEO Analyzer category.

What is Conversion Rate Optimization?

2. Conversion rate optimization

Conversion rate optimization (CRO) is the process of adjusting your web page elements to increase the likelihood of obtaining the desired actions (conversions) from your audience. It’s a continuous process that requires entrepreneurs and marketers to track their results and review their  marketing analytics  consistently. In that way, you can optimize and fine tune your website to compel your visitors to take action on your offers. How to put CRO into action: Apply one type of call-to-action (CTA) on your landing pages: Your CTAs are the instructions you give your readers on your pages. You could be asking them to sign up, buy, download, etc. Adding more than one type of CTA can confuse your audience, leading them to click away from your website. Conduct split tests: Whether you’re using the  best blogging platform  or a  free landing page , run split tests to optimize your pages for conversion. Split testing creates two versions of your pages, or web page elements, to see which one performs better. You continue the process routinely, always going with the winner.

Đón đầu 12 Xu hướng sáng tạo Video Marketing 2020 (Phần 1) - THE7 ...

3. Video marketing

People find videos entertaining, informative and persuasive, so your marketing team must acquire video marketing skills. Video marketing incorporates videos into your marketing strategies to help you achieve your marketing campaign goals. How to put video marketing into action: Publish videos on YouTube: YouTube has 2 billion active users. Publish quality videos there regularly, optimize for the right keywords, and your videos will gain traction. Use video ads: Use videos in addition to images in your ads. Successful marketers will tell you that most users respond better to ads with videos rather than still images. Biteable’s experiment  had more than 480% clicks on videos compared to static images.

Social media marketing là gì? Những điều cần biết về Social marketing

4. Social media marketing

User engagement in social media sites is huge and has become one of the go-to marketing strategies for businesses. It’s the perfect place to engage your audience: talk with them, entertain them, or even get them to buy from you since you can now sell directly from many of these platforms. How to put social media marketing into action: Collaborate with influencers: When you engage influencers to promote your business, that’s influencer marketing. This method is strategic (and successful) because you’re leveraging the influencer’s authority and numerous connections. Run contests: Require people to share, comment, or make a purchase before they can join your contests. That way, you get value from the get-go even before your contest ends.

Online Advertising: Targeted Digital Ads to Supercharge Leads

5. Paid digital advertising

Business owners pay the search engines, website owners, or other publishers for putting up their banner ads. Business owners are often charged every time someone clicks or sees their banner ad (among other triggers). This model is pretty straightforward. Fundamentally, companies pay for site visits. How to put paid digital advertising into action: Native social media ads: Social media sites have inherent or native advertising features. Native ads allow you to reach thousands of relevant prospects since you can indicate parameters like their job title, interests, age, etc. Pay for banner ads on relevant websites: Your customers prefer visiting certain blog sites or platforms over others. When you have banner ads on these platforms, you can bring in relevant website traffic.

3 Essential Methods For Paid Advertising Success | Online Digital ...

6. Copywriting

Copywriting’s job is to sell. It’s all about influencing readers to take action. It’s a crucial marketing skill that entrepreneurs and marketers need. If you’re not writing to sell, you aren’t copywriting. If you’re writing a blog post to entertain or educate, but you aren’t selling, then you aren’t copywriting. You use copywriting in brochures, catalogs, and emails, among other  marketing channels , to compel readers to take immediate action on your offers. How to put copywriting into action: Email newsletters: It’s common for  small businesses to use email marketing  to generate leads and sales. However, without good copywriting, even a well-thought-out series of email newsletters will fail to convince readers to make a purchase. Even if you use email automation  and the  best email marketing software, your  email list  will likely ignore the email message. That’s why copywriting is so important. It can convince your casual email readers to take action on your offers. Sales pages: Because sales pages are meant to sell, use copywriters, not other types of writers, to write sales page copy. Sales pages often contain product information, “buy now” buttons, and security badges, among other elements, that push readers to make the purchase.

Data analysis là gì? Cách phân tích dữ liệu với ngôn ngữ R - ATP ...

7. Data analysis

Analyzing data is one of the  marketing basics  you shouldn’t ignore. Even if you have good marketing skills, it’ll be challenging to figure out which strategies are working and which aren’t if you lack data analysis skills.How to put data analysis into action: Review data on your ads manager: Your ads dashboard contains data that shows the performance of your marketing campaigns. Facebook’s Ads Manager, for example, shows your ad’s reach, impressions, the amount you spent, and also your post engagements, etc. These are Ad results on Facebook’s Ads Manager. Learn about your competitors: Data analysis helps you obtain information about your competitors. To some degree, you can learn about their  market segmentation, how much traffic they’re getting, their number of backlinks, etc. You can obtain these details from tools, such as  SEMRush. With these pertinent details, you get a better grasp of your competitors’ performance, allowing you to come up with better marketing strategies.

8 Bước tạo nên chiến lược Content Marketing phát triển thương hiệu ...

8. Content marketing

Instead of bombarding customers with paid ads, many companies use content to attract customers. They publish articles, videos, infographics, or other types of content that provide massive value to their readers. This ultimately pushes readers to trust the company and buy their products down the line. This  inbound marketing  strategy is so effective because it provides value to the audience upfront. How to put content marketing into action:Publish case studies: Showing your customers how you helped other companies face the same problems they’re struggling with makes you easier to trust. After all, if you were able to solve the problem of others, there’s a good chance you can do the same for them. Publish guest posts: When you publish articles on other sites with your name and a link to your website, it makes your brand look more authoritative, and you also get referral traffic and link juice, which helps you rank on the SERPs.

Email Marketing Hiệu Quả] - Chiến Lược Thành Công | VinaHost.VN

9. Email marketing

Running an email marketing campaign can be exhaustive. It includes automation,  customer segmentation , and copywriting, among other things. When you send emails, you can customize your communication with your audience to a great degree. This makes your interaction more personal and worthwhile, therefore, more compelling. How to put email marketing into action: Send newsletters: Newsletters are great for building relationships with your customers. Don’t share about your products every single time, instead give helpful tips on how to solve their problems. The more you help them, the more they’ll trust you. Email your discount offers: Instead of sharing your discount offers on your website only, email them. Emails are more direct and easier to access for your customers since they don’t have to leave their inbox.

Us: Research & Development - Onfido Tech - Medium

10. Research

Great research skills will help you uncover the best  digital marketing tips , the next best product to sell, and the problems your customers are facing. All these can help improve your business process and drive growth. How to put research into action: Use advanced search queries: Cut your research time short by learning how to use the search engines effectively. Using advanced search queries, you get far more focused search engine results. For example, if you’re looking for web pages where your keyword phrases are found specifically in the title, use intitle:”keyword phrase.” Take a look at this exhaustive guide from Zapier about advanced search queries. Go to question and answer sites: Q&A websites like Quora can be a goldmine for research. Chances are, the questions you have in mind have already been answered in the platform. If not, you can always ask your question and wait for people to answer them. Quora has about 500 million monthly visitors. With that many people visiting the site, there’s a good chance you’ll get the answer to your question

Source: https://www.fool.com/the-blueprint/marketing-skills/

Best Practices for Marketing During and After COVID-19

Marketers need to proceed with caution and empathy.


What is a Sales Lead? - Glossary
A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times.

If you want to stay in business, you can’t stay idle for long. As a business owner myself, I understand why many entrepreneurs would want to cut down completely on marketing activities. Being conservative feels like the safe choice when there’s uncertainly about how long the crisis will last. But we have to balance financial responsibility with the need to keep consumers informed and engaged when things get tough.
In fact, long-term studies show that the right approach during economic uncertainty is to increase — not decrease — your marketing spend. The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again.

For the most part, consumers are receptive to some marketing at this time. A recent study from the American Association of Advertising Agencies found that 43% of consumers find it reassuring to hear from brands. In addition, 56% said they like learning how brands are helping their communities during the pandemic. Only 15% said they’d rather not hear from companies.

That said, marketing during these times requires sensitivity to what’s going on in people’s lives and the flexibility to keep up with swift and swooping changes.

What is a Lead and the difference between Qualified & Dead Leads ...

Start with customer empathy

COVID-19’s impact on consumer behaviors and attitudes cannot be understated. An ongoing study we’re conducting with our sister company Reach3 Insights recently found that 76% have recently picked up new habits, behaviors and routines in the wake of COVID-19. Of those people, 89% said they plan on keeping some of their new habits. Consumers are also trying new products, with 36% planning to continue using new brands they’ve tried after COVID-19.

Now is not the time to rely on assumptions. Any data you have from 6 weeks ago—let alone 6 months ago—is already out of date. As the consulting firm Gartner recently advised, CMOs must be proactive in monitoring changes to customer behaviors and purchasing needs while the crisis is unfolding.
Businesses must move forward but do so with genuine empathy. Marketers can help C-suite executives take the right action by acting as a lighthouse for consumer understanding. Many companies already have existing Voice of Customer and research programs—these can be leveraged at this time to uncover the emotions underlying people’s shifting attitudes and behaviors. Doubling down on customer engagement and listening programs can help provide insights on how to best move forward.

Qualified Leads trong Sales là gì? -

Tell relevant, authentic stories — and give, give, give

Impressively, some brands have already produced compelling campaigns that speak to the realities of the pandemic. Dove, for example, created a spot shining a light on the courage of health care workers. Some brands, like Budweiser and Burger King, are focusing on social distancing and encouraging people to do their part by staying home. One of my favorites is Sam’s Club, which recently created a 60-second spot thanking its employees and calling them “retail heroes.”
It’s great to see creativity in storytelling at this time, but marketers must push their companies to do even more. This is the time to pay it forward and provide as much value as possible to your customers and communities.

Every organization and person has the capacity to contribute in their own way. The most important question companies should ask themselves is this: “what can I do to help?”

Giving back can take several forms. For instance, Jägermeister is hosting a virtual event to help raise funds for New York restaurant owners. In tech, companies like Apple quickly mobilized their resources to produce much-needed PPEs. In my home country of Canada, big-box retailers such as Loblaw and Save-on-Foods have increased the wages of their front-line staff to show appreciation for their efforts. Following the lead of many software companies, Nike has temporarily eliminated its subscription fees for its app to help people stay fit while quarantining.

These moves transcend marketing and may not increase sales immediately, but they’ll build goodwill and help drive long-term loyalty. Giving back is simply the right thing to do. The faster the world can beat the COVID-19 pandemic, the better chance all companies have in surviving the crisis.

What are leads and why should you work with this strategy?

Be agile for the new normal

Some entrepreneurs and marketers are holding off action, thinking that things will be back to “normal” in a few weeks or months. I do not hold the same view.

For one, some scientists are predicting that some form of social distancing may need to happen until 2022. That’s a long time to put any type of marketing on hold. A more important consideration is the fact that the pandemic will have a long-term effect on the psyche and outlook of consumers. In our own COVID-19 study, 86% of Americans and 81% of Canadians agreed that the crisis will create a new normal and have a lasting impact on society.

Regardless of how long the crisis actually lasts, COVID-19 will forever change the consumer landscape. After this comes to pass, companies can’t go back to their old playbooks. Personas, messaging and even your product strategy may need to significantly evolve for the realities of the post-COVID-19 world.

Nutrição de leads B2B: Por que e como fazer? | Marketing

For various reasons, some CMOs are hesitant to engage consumers in research at this time. But as Gartner’s Frances Russell points out in a recent article, many marketers who have deployed surveys specifically about COVID-19’s impact on customer experience have seen actionable responses. We see this in our own research as well: Not only are people answering our conversational chat surveys, they are also providing detailed selfie videos, which is really helping us and our clients and partners understand the human impact of the pandemic.

The bottom line is that fresh data and accurate insights have never been more important. In these uncharted territories, relying on instincts alone is dangerous. If you haven’t reached out to your customers in the past month, now’s the time to do so.
While it’s important to recognize the uncertainties and fears surrounding COVID-19, don’t let this crisis paralyze you. Enabling your team to really understand your customers and act based on timely insights is key to navigating your way through this crisis both for your marketing team and your company.

Source: https://www.entrepreneur.com/article/349535