A Quick Guide to Video Marketing

Video marketing has a direct positive impact on consumers’ purchasing decisions. Here’s how to implement it into your marketing strategy.

Marketing comes in many forms today, from email to social media. But one particularly popular type of marketing is video marketing. With 85% of all internet users watching video content on their devices monthly, video marketing is a highly sought after way to reach the masses. The demand for video content is increasing, according to HubSpot, with 53% of consumers reporting they would like to see video content from brands they follow or support.

Check out our take on video marketing and how it can benefit your business.

What is video marketing?

Video marketing is the act of creating videos to market a specific business and its products/services. Video marketing is a valuable tool to have in a business’s digital marketing strategy, with 80% of video marketers satisfied with their return on investment after launching a video. Additionally, video marketing is a versatile medium with multiple platforms available to share them on including YouTube, Instagram and forwarding to email subscribers.

  • Demo videos: Demos take the consumer through an in-depth analysis or demonstration of your brand’s product or service. These videos show your customer what to expect when they utilize your brand.
  • Educational or how-to videos: These instructional videos can teach your audience something new or a product in your business. You could also make these videos to give your audience step-by-step instructions for activities that could make their lives easier, therefore showing the trustworthiness and value your brand brings them.
  • Live videos: Livestream videos allow you to engage with your audience more fully than a video they playback. These videos, including Facebook live or Instagram live, gives them the chance to comment with questions or feedback to your business in real time.
  • Brand videos: These videos bring your brand to life and give your audience greater insight to your team or business, especially if you’re showcasing or launching a product or service.
  • Customer testimonial videos: Case study videos, or customer testimonial videos, can give your business the boost it needs in terms of consumer credibility. These videos showcase how your business helps the consumer solve an issue by having real life customers tell their experience to your general audience.
Benefits of video marketing

There are several benefits to video marketing, including

  • Increasing SEO rankings. Video marketing can bring optimal benefits to your page’s search engine optimization (SEO) ranking. Backlinking your website in your videos and using the tagging feature in YouTube videos will assist in bringing your page to the top of a Google search. Internet users who like and comment on your videos can also boost SEO rankings and drive traffic to your page. The key is to use a solid meta data description and strong title with SEO keywords.
  • Engaging your audience. As consumers frequently call for transparency and trustworthiness in brands they follow, utilizing video is a great way to showcase yours. Video allows your audience to view your work through high-quality images that start a conversation and curiosity into the additional services your business has to offer.
  • Informing and/or educating viewers. Videos that are instructional in nature can bring great learning benefits to viewers and may cause them to pursue more of your videos. This is a great chance to bring awareness to causes or experiences important to your business.
  • Boosting conversions. When choosing to buy a product, consumers are supposedly 80% more likely to go through with a sale when there’s a video on a landing page. This makes up for any money or time spent on high-quality video for your business.
  • Personalizing the customer experience. Live videos and videos personalized for consumers are perfect for building trust in your brand. Video marketing allows for strong face-to-face experiences between consumer and business.

With the many benefits of video marketing and wide variety of video types, gather your team and brainstorm how video marketing can positively impact your business!

Source: https://www.uschamber.com/co/grow/marketing/what-is-video-marketing


What video trends will your brand take advantage of this year?

It’s no secret that  video takes marketing campaigns to the next level . As time goes on, video content continues to win over consumers and pique their interest. 

In 2015, Harvard Business Review reported that around  50 percent of businesses  were  implementing video into their marketing strategies , while two-thirds expected to do so in the future. It’s safe to say  video content  has been and will continue to be important to both customers and brands alike.

Video content gives users more to work with. It takes static content and transforms it into interactive content that’s fun to digest and easy to consume. For these reasons and more, it’s quickly becoming many consumers’ favorite way to interact with brands online.

To dominate your industry in 2020, you need to stay up to date on the latest video marketing trends so you can give your audience what they want.


Shoppable Videos

Platforms like Instagram and Snapchat already allow users to link to external websites. This year, I expect to see more brands creating videos that link directly to products and services, making it easy to purchase. 

This trend uses “ shoppable videos ” to further engage users and lead them through the conversion funnel until they’re comfortable enough to become paying customers. Video marketing makes it easy to grab their attention and convince them to buy from your business instead of your competitor’s by showing them what your brand has to offer.

Making the buying process as simple as possible for online shoppers will increase your sales and attract new customers. Video content is an easy and direct way for your audience to learn about your products and make buying decisions. 

2. Vlogging

While combining videos with blogging isn’t a new concept, I predict that vlogging will continue to capture consumers’ attention in 2020. People want to feel connected to the brands they invest in. With so many options readily available, especially through e-commerce, consumers can afford to be picky about which businesses to buy from. 

 Vlogging  is an essential video marketing technique because it builds brand authenticity and earns your viewers’ trust. There are so many ways a business can use vlogging to move customers through the sales funnel. You can give users a behind-the-scenes look into your business, let them get to know you and your team, and showcase new products before launch.

It’s crucial to build strong customer relationships from the beginning so you retain customers and increase your ROI. It costs anywhere from  five to 25 times more  to acquire a new customer than to retain one, so creating video content that brings those customers back will bring your business positive results.


3. Personalization

You wouldn’t send out an email campaign without tailoring it to the user, and you don’t want to do that for your video content, either. Regardless of what type of content you put out, it’s essential to personalize it to your target market so you can increase conversions and grow your business.

Personalized video marketing uses concrete data and customer feedback to create content that’s relevant and valuable to viewers. Imagine creating a cooking video for your industrial supplies company. Not only would you not sell any units, but you would lose customers based on the mixed messages you’re sending. The last thing you want to do is confuse your audience.


4. Interactive Videos

More businesses are seeing the positive effects of incorporating interactive content into their marketing strategies, whether that’s email, social media or another medium. Interactive videos require your audience’s full attention and keep them engaged for longer, making it easier to convince them to take action. 

Some standard features of interactive videos include:

  • 360-degree access: Users can scroll various ways inside the video to get a full view.
  • Branching: Users can choose their own path and customize content based on their preferences.
  • Hotspots: Areas where users can click and interact with the video in more detail. 

Interactive videos are also great for businesses because they’re trackable and can provide valuable user data for future marketing strategies. Marketers can analyze insightful metrics such as the paths users take, dwell times, skips, rewatches and more.



Leveraging Video Trends to Boost Sales

There are endless ways your business can leverage videos to build a loyal following and boost sales. What’s important is that you know your target audience and provide them with valuable content that moves them through the sales funnel. Using video, you can take your business to the next level of success as it reels in more customers.





Source: https://www.inc.com/young-entrepreneur-council/4-important-video-marketing-trends-for-2020.html