Disney+ Hotstar Reaches 8 Million Paid Subscribers Within One Week of Launch

Disney+ recently announced that it has managed to surpass 50 million paid subscribers globally. It had originally set a target of 60 million to 90 million subscribers by the end of fiscal 2024.

Disney’s video-on-demand streaming service Disney Plus (Disney+) has garnered approximately 8 million paid subscribers for its Disney+ Hotstar video streaming service in India in just one week of arrival. Disney on April 3 launched Disney Plus (Disney+) in India via Hotstar, a popular on-demand video platform, at a starting price of Rs 399 a year. The company announced it has now surpassed 50 million paid subscribers globally.

“We are truly humbled that Disney+ is resonating with millions around the globe, and believe this bodes well for our continued expansion throughout Western Europe and into Japan and all of Latin America later this year,” said Kevin Mayer, Chairman of Walt Disney Direct-to-Consumer and International. “Great storytelling inspires and uplifts, and we are in the fortunate position of being able to deliver a vast array of great entertainment rooted in joy and optimism on Disney+,” Mayer added.

Disney+ originally set a target of 60 million to 90 million subscribers by the end of fiscal 2024, when it was first launched in the US in November. Disney+ amassed 26.5 million subscribers during the first quarter of 2020 in February. The new numbers indicate that Disney+ added 21.4 million subscribers in just over two months. Netflix, the leader in the segment, announced that it has reached 167 million global subscribers in January. Disney+ has also been rolled out in eight Western European countries, including the UK, Ireland, France, Germany, Italy, Spain, Austria and Switzerland.

Source: https://www.news18.com/news/tech/disney-hotstar-gains-8-million-paid-subscribers-within-one-week-of-launch-2572263.html

Disney is dropping ‘Fox,’ rebranding its acquired studio as 20th Century Studios

By: Chaim Gartenberg 

Disney’s landmark purchase of 20th Century Fox last year is complete, and now the company is looking to phase out the “Fox” branding in its new assets: the 20th Century Fox film studio is being rebranded to just “20th Century Studios,” and Fox Searchlight Pictures is now “Searchlight Pictures,” according to a report from Variety. 

The move away from the Fox brand isn’t entirely surprising, given that Fox Corporation — the remaining piece of the original Fox brand — still exists and runs things like Fox News, Fox Sports, and the Fox TV channel that weren’t sold to Disney.

Removing the “Fox” from the studios and film divisions that Disney does own will presumably make things in the entertainment world a little clearer. (The fact that Fox News, in particular, is a politically contentious brand that doesn’t gel with Disney’s politically neutral, family-friendly ethos may have also contributed to the name change.)

The new names will begin rolling out soon. According to Variety, Downhill — Searchlight’s next film — is already set to feature the updated logo alongside a “Searchlight Pictures Presents” label, while Call of the Wild (out on February 21st) will be the first to feature the new 20th Century Studios branding.

All that’s changing is the naming, though: Variety’s report reassuringly notes that the iconic 20th Century Fox opening and fanfare will still remain on 20th Century Studios films, albeit in a modified version that won’t have the word “Fox” in it anymore.

The company is still said to be deciding whether to change the names of the Fox TV production studios 20th Century Fox Television and Fox 21 Television Studios (which are less visible to consumers than the much more prominent film branding).

Source: https://www.theverge.com/2020/1/17/21070624/disney-20th-century-fox-studio-searchlight-pictures-new-rebranding-logo