How to Use Facebook Messenger to Enhance Your Marketing Campaign


Facebook can be an effective tool to reach your customers where they hang out. Facebook Messenger is an underused tool that makes your marketing campaign more successful. Facebook has 1.3 billion active users, but only 31% of businesses are currently using Facebook Messenger to support their digital campaigns. This means your business can dominate the playing field. Here’s how you can use Facebook Messenger to run your most successful campaign yet.

Hướng dẫn cài đặt Facebook và Facebook Messenger trên máy tính ...

Ads

Did you know that Facebook Messenger messages have an  open rate of 70 – 80% ? This means customers are more likely to respond to content delivered directly to their inboxes. Instead of using your best content for a monthly newsletter, deliver it through  Facebook Messenger ads  instead. The internal chat box allows you to speak with your audience immediately and you’ll have a better chance of closing the sale. It also gives you the opportunity to suggest new products or services and get instant feedback from your customers.

Hướng dẫn tích hợp Facebook Messenger vào website dạy học của bạn

Events

Does your brand host events? Whether digital or in-person, Facebook Messenger can keep the conversation going before, during, and after your big event. You can send reminders, real-time updates, and engage naturally with your customers. Higher engagement in  Facebook Messenger benefits your Facebook business page  too. The more customers want to talk to you, the more Facebook wants to tell others about you.

Facebook now running autoplay video ads in Messenger | Ad Age

Leads

Using Facebook Messenger for your marketing campaign will not only bring in quality leads, but it could also cut your cost per lead in half! That means you are spending less money to reach customers and can use that excess for other marketing avenues. ‘Click to Messenger’ ads are a great way to generate low-cost leads within the platform. It will help you break through the social noise and target your customers one-on-one.

The 12 Best Facebook Messenger Ads (So Far)Customer Support

For many consumers, social media is the place to get their questions answered. Most people visit a business’ Facebook page to resolve issues, learn about a new product, or even make a purchase. Using Facebook Messenger gives you the opportunity to  establish an effective customer service plan  that delivers quick responses and turns prospects into loyal consumers.

The success of your digital campaign depends on achieving your overall business goal. Facebook Messenger can help support your goals for lead generation, raising awareness, and even building your brand’s image. No matter your objective, it’s important to create a unique plan that delivers your ideal results.

Facebook Messenger results in a 70% better open rate than email marketing.

Source: https://kwsmdigital.com/how-to-use-facebook-messenger-to-enhance-your-marketing-campaign/

Small and mid-sized Google Ads agency partners to lose dedicated ad rep support

Some Google Ads agency partners learned this week that they will be losing their dedicated agency reps as of Wednesday (yes April Fool’s Day). Google has confirmed to Search Engine Land that it has made changes.

The change is “part of a routine review,” according to the company said.

Why the change?

The agency rep program undergoes a review every quarter. The company says the latest change is not related to support limitations during the coronavirus crisis. Google Ads has been notifying advertisers that “some support options may be delayed or unavailable” due to changing work schedules and routines of support specialists since earlier this month in the Google Ads interface.

Affects small and mid-sized agencies.

“We recently made changes to Google representative support for our small and mid-sized agency partners,” a Google spokesperson said in a statement to Search Engine Land.  “These changes are not related to the ongoing COVID-19 crisis. They are part of a routine review where we evaluate our support level for all agency partners. Status as a premier partner does not impact their agency representative status.”

It’s totally the wrong time to do something like this. Even if they had planned to do this eventually, they could have easily pushed it out until things get back to normal.”

Why we care.

Google Ads has had a reputation problem when it comes to  support . Dedicated agency teams have often been an exception. Now many if not all small and mid-sized agencies will no longer this perk of the partner program.

And the timing couldn’t be worse. Jeff Ferguson, CEO of Fang Marketing, learned this week that his agency, which has premier partner status, is losing its dedicated representatives. “It’s totally the wrong time to do something like this. Even if they had planned to do this eventually, they could have easily pushed it out until things get back to normal.”

 

Ferguson is currently worried about his clients in healthcare and food delivery that can’t launch campaigns because they are being mistaken for other companies that are profiteering during the coronavirus outbreak. “It was hard enough to get this pushed through with a rep, but now, who knows…”

Source: https://searchengineland.com/google-ads-agency-partners-ad-rep-support-change-confirmed-331976?utm_source=linkedin&utm_medium=social&utm_campaign=socialflow