In everything your brand does, context matters. Beyond the most basic actions taken to help protect businesses and employees during crisis situations, brands will either help or hinder the collective experience. When a cultural moment occurs and dramatically affects the world, as it has during the COVID-19 pandemic , it’s crucial that brands address this issue with a sense of tact, mindful marketing , and empathy.
With that in mind, when it comes to existing and planned campaigns, modern marketing teams face unique and often unplanned challenges during the Crisis. Even though it is still early during the quarantine process, many businesses are already adjusting the way they communicate with clients and customers. With that in mind, you can find some general guidelines here for marketing your business in this unusual situation.