What video trends will your brand take advantage of this year?
It’s no secret that video takes marketing campaigns to the next level . As time goes on, video content continues to win over consumers and pique their interest.
In 2015, Harvard Business Review reported that around 50 percent of businesses were implementing video into their marketing strategies , while two-thirds expected to do so in the future. It’s safe to say video content has been and will continue to be important to both customers and brands alike.
Video content gives users more to work with. It takes static content and transforms it into interactive content that’s fun to digest and easy to consume. For these reasons and more, it’s quickly becoming many consumers’ favorite way to interact with brands online.
To dominate your industry in 2020, you need to stay up to date on the latest video marketing trends so you can give your audience what they want.
Platforms like Instagram and Snapchat already allow users to link to external websites. This year, I expect to see more brands creating videos that link directly to products and services, making it easy to purchase.
This trend uses “ shoppable videos ” to further engage users and lead them through the conversion funnel until they’re comfortable enough to become paying customers. Video marketing makes it easy to grab their attention and convince them to buy from your business instead of your competitor’s by showing them what your brand has to offer.
Making the buying process as simple as possible for online shoppers will increase your sales and attract new customers. Video content is an easy and direct way for your audience to learn about your products and make buying decisions.
You wouldn’t send out an email campaign without tailoring it to the user, and you don’t want to do that for your video content, either. Regardless of what type of content you put out, it’s essential to personalize it to your target market so you can increase conversions and grow your business.
Personalized video marketing uses concrete data and customer feedback to create content that’s relevant and valuable to viewers. Imagine creating a cooking video for your industrial supplies company. Not only would you not sell any units, but you would lose customers based on the mixed messages you’re sending. The last thing you want to do is confuse your audience.
Leveraging Video Trends to Boost Sales
There are endless ways your business can leverage videos to build a loyal following and boost sales. What’s important is that you know your target audience and provide them with valuable content that moves them through the sales funnel. Using video, you can take your business to the next level of success as it reels in more customers.