10 ASPECTS OF MARKETING THAT WILL NEVER CHANGE
As media, technology and customer needs continue to grow and change, so too does the world of marketing. While certain marketing trends come and go, others have withstood the test of time.
Below are 10 things about marketing that are unlikely to change, and what you can learn from them.
1. Needing the right message for your audience
Marketing is essentially about getting the right message to the right audience — that will never change. What does change are the tools to do that more efficiently and effectively. Your target audience and message can change too, but you will always need to match the two. – Dan Beltramo, Onclusive (formerly AirPR)
2. Getting the product right
Now more than ever, marketers need to perfectly fit their product or services to the customer. If it doesn’t fit, the customer will quit. Customers can discover more products than ever, they are exposed to more reviews and they are less tied to heritage brands. Before, brand awareness and messaging could cover up inadequacies, but companies and products (and sourcing) are forever exposed. – Reid Carr, Red Door Interactive
3. Time for creativity and inspiration
Creativity and inspiration have been at the core of marketing since day one. They remain the decisive factors in driving brand success, employee engagement and memorable ideas. Leaders must take time out to foster these and not get so caught up in business. Think Don Draper at the end of Mad Men. We find a way to allow for creativity or marketing will cease to inspire its audience. – Maggie O’Neill, Peppercomm
4. The need for ideas
It might sound trite, but the most valuable product an agency (or consultancy) can offer a client was, is and always will be big, bold, business-altering, projection-crushing, trendsetting ideas. Other “aspects” of marketing will evolve or disappear. – Chad Robley, Mindgruve
5. Telling stories that connect to the heart
The days of scream and tell are gone. Find that authentic story that showcases your brand’s uniqueness and feel proud of that. Now that the story is in your heart, find the best way to tell the story so it lands in the heart of your target audience. Stories have been there from the beginning of time and are eternal. Make sure your stories land on your audiences’ hearts. Have fun storytelling! – Arjun Sen, ZenMango