How to Expand Hiring in a New Business

Most new entrepreneurs are eager to expand as quickly as possible. They see growth as the fuel necessary to succeed, and to achieve growth, you need to invest in more resources and a further reach. However, if you aren’t careful, expanding too quickly can work against you. So how can you scale up your hiring efforts without running into long-term problems that could threaten your business?

The Problems With Hiring Too Quickly

Let’s start by looking at the main problems with hiring too quickly and hiring too many people:

Expenses. Employees are one of the largest expenses a new business will face, and if you aren’t careful, their costs can quickly overwhelm the business. If you’re suddenly tripling your staff, with little groundwork or revenue to support that increase, your business might not be in a position to survive long-term.

Poor fits. Opening the doors to new people and filling roles as quickly as possible can be problematic for your organization. In a rush to fill seats, you may lower your hiring standards, ultimately ending up with candidates who don’t quite fit — either because they don’t have the requisite training and experience or because they don’t align with your culture.

Culture retention. Speaking of culture, establishing bigger teams and/or teams in new locations can dilute your culture if you aren’t careful. Right now, you have a core, central team that embodies your values and can self-sustain your vision for the business. But bringing on too many people or bringing them on too quickly can cause that culture to fade away.

Strategies to Scale Hiring Efficiently

Fortunately, there are several strategies you can use to hire more efficiently, easing the burden on your finances while simultaneously granting you access to candidates who will serve a better fit.

Inventory your needs. First, make sure you take the time to truly analyze and inventory your needs. You want your business to expand, but how quickly do you really need to expand, and how many employees do you really need to accomplish this? For example, you might have a vision for a future with 10 locations and a team of 15 employees per location, but could you accomplish the same results, or nearly the same results, with just eight locations? Or with 12 employees per location? What would those extra two locations or three employees per location be doing? The more exacting you are, the more unnecessary expenses you’ll be able to trim away before you even spend them.

Focus on one segment at a time. Next, try to focus only on one segment at a time. If you’re opening multiple new locations, try to focus on hiring for one before you move to another. Start from the top and work your way down; if you have more skilled, more experienced and better-fitting leaders in place, they’ll be able to make new hires on your own. You’ll be able to trust their judgment as they expand their own teams. You also won’t get overwhelmed with hiring decisions, meaning you’ll likely make fewer compromises long-term.

Expand who you’re willing to hire. Expanding the people you’re willing to consider for a hire can be beneficial as well. A broader potential talent pool means you’ll have access to people from more backgrounds, with more diverse experiences, and possibly, lower costs as well. For example, you may want to get a U.S. visa or visa waiver to bring on someone from another country. You may also decide to go fully remote so you can hire people around the country (or even around the world).

Supplement full-time hires with part-time hires and contractors. Full-time hires can be a major drain on your budget. They’re advantageous for long-term situations, due to their continuity and dependability, but if you’re still growing, you may need to trade those advantages for lower costs and more flexibility. If that’s the case, you’ll want to mix in a number of part-time hires and independent contractor hires with your full-time hires. Thanks to the gig economy, there should be no shortage of candidates.

Take your time with onboarding and training. You can make sure your hires end up as a better culture fit by spending more time on onboarding and training. Invest in each new candidate, and provide them with all the training, education and resources they need to be successful. It’s a fantastic move for workforce sustainability.

With these strategies, you should be able to steadily expand your business, bringing on plenty of new people without putting too much of a strain on your budget, diluting your culture or settling for poor fits. Take your time, set your goals in advance, and you’ll be much more satisfied with the final results.



6 Ways to Become a Company People Want to Work For

Creating a strong culture is key to becoming a world-class workplace.

Every founder wants their company to be known as a top workplace and desired company to work for. But how can you create that reputation? Recently, my team at Vistage compared data on the companies that won workplace awards with other companies captured in a survey of 1,518 CEOs from small and midsize businesses conducted last fall.

What we discovered was that the winning c  ompanies demonstrated greater focus and commitment to their culture, and they also appeared to have stronger cultures. More than one-quarter of CEOs from the winning companies said they were satisfied with the strength of their culture, a percentage 2.5 times greater than that of the CEOs from the other companies.

The winning companies demonstrated a deeper commitment to performing rituals that engaged employees. These companies were: 

1. Reexamine your workplace culture and make changes.

Now is a perfect time to reassess existing culture and make sure it still serves its purpose. For some, this might mean tackling institutional problems a remote workforce revealed. For others, this could mean finally taking the time to figure out what you want your workplace culture to stand for and where you can make meaningful changes to policies.

2. Invest in your employees’ development and well-being.

Don’t just say that you care about your employees; prove it by investing in them, and today that also includes investing in their mental health. Recent events have proved to be a traumatic time for most, including those who have been indirectly affected by job loss, health issues, or civil unrest.

Professional development for employees is just as important now as it has always been, but doubling down on resources to help your employees care for themselves and their families–as well as being sensitive to those needs–is key. Your people will notice these investments and appreciate them.

3. Use hiring or re-onboarding as an opportunity to share your culture.

Whether you’re planning to welcome furloughed workers back or are fortunate enough to ramp up new recruitment again, impressions matter, so make sure that these employees hear the right messages about your culture from the outset. Consider scheduling virtual meetings to personally connect with each new hire and discuss the company culture. This can have a positive and lasting impact.

4. Prioritize companywide diversity and inclusion efforts.

Job seekers consider workplace diversity an important factor when considering employment opportunities. Consider diversity and inclusion training to not only foster greater understanding and teamwork, but to also ultimately drive greater innovation, creativity, and productivity.

Communicate clearly to employees about how your diversity and inclusion efforts play in your organization’s core values and its approach to work. Employees are laser-focused on what their leaders are saying and doing. You have their attention, so now is the time to recommit to establishing an inclusive workplace culture as a key part of your company.

5. Create programs that reward and recognize the right behaviors.

Think about how you reward employees and whether those rewards are consistent with your cultural values. If they’re not consistent, change them. If you reward your employees on the basis of sales goals, this implies that your culture puts greater value on “how much” than on “how.” If that’s not the message you’re trying to send, you may need to adjust your compensation structure.

6. Highlight workplace safety and security.

These efforts need to be more front-and-center because of Covid-19. Once we start returning to work, feeling safe and secure in an office or field environment is going to make all the difference for employees. Only then will they be able to not just perform well but also take advantage of a company’s culture, feel good about it, and actively contribute to make it stronger.

Engaging your employees is more important now than it’s ever been before. Using the above tools to establish a strong and inclusive workplace culture can make all the difference.


7 Tips to Grow a Startup Without Breaking the Bank

how to start a startup with no money

Making it big in the world of startups is no cakewalk. It’s hard for budding startups to straightaway lock horns with the giant successful businesses. A startup have to have X-factor to mark its presence in this extremely competitive industry.

If you are an early stage startup looking for rapid growth, it’s time for you to make the next move.

Here are seven tips to start a startup with no money

1. Stay true to the core purpose

Before you get into anything else, focus on the fundamentals. Develop a clear understanding of your core product and services being offered. Focus on what makes you different (or better) than others in the market. As there is already a fierce competition out there, make sure you have a unique selling point (USP). More importantly, being aware of it so that you can strategize the marketing keeping your USP in mind.

2. Form a kickass team

Your inner entrepreneur might be tempted to do everything on its own but to have an edge over others, you must have an incredible team behind your back. Find the right people for the right job and look for individuals with the same vision and passion as yours. It’s better to bring enthusiastic and experienced individuals who are experts in their field as they can elevate the progress rate and might open new growth opportunities for the business as well.

3. Expand your social media presence

Whether you’re a large business or a lone entrepreneur, using social media in the right manner could be game-changing for your business. Social media marketing is the most inexpensive yet powerful way to exponentially grow your brand and widen its reach. It could introduce your business to its potential customers in the most appropriate way. Thus, it makes sense to consider increasing your social media advertising budget for it can add a lot of value to your business and ensure high return on investment (ROI).

4. Collaborate with established brands

One of the best and probably the safest ways to grow a business is to partner with an already established company. Try looking for businesses that aren’t really a direct competitor but is serving the same target audience in a different way. For example, if you open any airline magazine, you would find collective ads that promote Top Steakhouses, Top Hotels, or even Top Seafood Restaurants. The concept of collaborative marketing has proved to dramatically increase the brand recognition, customer value, and customer retention for each.

5. Make every customer feel special

For a business to be wildly successful, every customer matters. If you are a new entrant or an early stage startup, make sure you treat every customer special or else they’re not coming back. This might mean going an extra mile to give them the best customer experience or discounts. As there are multiple review sites, one bad review could only spoil your image but also stop others to give it a try. And, offer small gifts, discounts, or coupons to your loyal customers, or even feature them on your Facebook page.

6. Keep an eye on your competitors

In business, it’s equally important to know what your competitors are doing than what you need to do next. It helps to know who you are directly competing with and what they are offering that you might not. In a way, you can set your prices competitively and create a relevant marketing campaign. Study recent trends, current competitors, new entrants, assess threats and use this information to improve your business threats.

7. Make the most of tools

There are many tools, software, apps out there that can take your business to the next level. These tools come packed with a myriad of functionalities. You can even customize their features as per the requirements of your business. For project planning and execution, you can use an all-in-one project management software. You can use communication tools to interact with remote workers and clients overcome time and space constraints.

Now that you have some ideas on how to grow your startup, take a moment to analyze what needs to be done and follow the right approach. Though different entrepreneurs will choose different ways but remember the growth of your business would always be a result of your choices, risks, and tools. And, that how you can achieve massive success without breaking the bank.


7 Lessons that every entrepreneur should learn from Steve Jobs

Tóm tắt sách Tiểu Sử Steve Jobs | Tinh tế

Entrepreneurship isn’t a mere fashion statement; it’s a way of life. However, most people don’t have the perseverance or fire in the belly it demands, and usually give up. The primary goal of entrepreneurship is to create growth and wealth by offering high value-added activities to the present economy. This is possible when new and innovative ideas are implemented and jobs are created. As an entrepreneur, you are responsible for every minute thing. You need to take an idea to a service or product level, and keep working on it every day to achieve the right product-market fit, scale it, and then make it more attractive for others to invest into it. It’s an uphill journey and one emerges a different person. No book can teach us about this transformation; only learning on the ground can.
Inspiration abounds in the startup ecosystem but nowhere does it shine as bright as in the case of the legendary Steve Jobs.
Steve Jobs wasn’t an engineer or a designer. But, he was one of the greatest users of technology of all time, and that made all the difference. The reason Jobs became a legend was due to his special vision; he wanted to change the world – and he sure did! He looked at products from the customer’s point of view – how and why would they use it? The visionary always focused on the benefits Apple products could provide, and how simple and easy they were to use. He ended up offering products that were not even needed, but eventually became a necessity for millions. Steve Jobs opened the flood gates for generations to come. I have been following him since from my first failed startup days to my exploratory trips and while designing and innovating products. I made mistakes, I repeated them, and I failed. I thought of giving up, but in those testing times Steve Jobs’ life-changing ideologies kept me going. Here are few a lessons from Steve Jobs that budding entrepreneurs can take tips from in their entrepreneurial journey.

4 trở ngại cản Tim Cook trở thành Steve Jobs thứ 2

1. Travel the world and do new things

Travel opens new windows and avenues. We often see a 30-year-old staying with parents, and traveling for the first time on honeymoon. One must travel before teenage ends. Those mistakes, meeting strangers, and keeping an open mind in a new country teaches us about people, culture, and history. That whole experience develops a different streak in our cerebrum. Steve himself travelled to India and stayed quietly in an ashram. It’s important to remember his lesson that when we understand people, we start understanding consumerism automatically.

2. Learn like a child

Learning is a way of life and never leaves us. Our brain is reshaping with every single thought we have. Children are driven forward by their unbridled curiosity. Just imagine how differently children approach the learning process. To them, it’s just a part of the discovery mode they use to face the world that surrounds them. Keep exploring to keep your brain young and live an exceptional life full of extraordinary lessons. If you are not learning, you’re shrinking.

3. Don’t take no for an answer

Steve Jobs was famous for being extremely bold and clear on what he wanted. He didn’t shy away from repeating the same question over and over until he got a solution or an answer. People used to avoid direct confrontations with him because they knew that he was so logical and convincing that they would be forced to agree on terms they might not even like.

4. Take a calculated risk

Every idea is a good idea unless it’s implemented. There is a lot at stake when innovation happens – people, investment, time, energy, effort, market dynamics, competition, viability etc. All this is risk and there is no surety if that one golden idea will work or not. But, if we don’t take that risk, we won’t be sure if we are moving in right direction or not. Always take calculated risks on practical grounds.

5. Never care about reality

Steve didn’t care much about reality. He forced engineers working with him to create products that were impossible to produce before Apple got there. Whether it was the slim Macbook or highly sophisticated iPhone, his vision and denial of reality inspired them. Sign up for Newsletters Check out our popular newsletters and subscribe

6. Innovate constantly

Any mention of Steve Jobs brings up innovation. People are often scared that discussing their thoughts will lead to people stealing their ideas. The key to avoid this problem is innovation. People may copy you, but they won’t be able to innovate at your speed if you continue to do that that. And, it’s a validation that you are doing something right if someone is copying you.

7. It is never too early to get started

We have had stories where people started at 60+. There is nothing called the right time; it’s about hitting the right chord. Starting small helps, so start with what you have and where you are. Invest in your idea and product with all your conviction. It all drills down to the first step. If you have an idea, action it.


How artificial intelligence is transforming the future of digital marketing

From smart search options and personalised messaging to being used in campaigns and marketing, AI and machine learning are increasingly being used in digital marketing.

AI in digital marketing

Digital marketing relies on leveraging insights from the copious amounts of data that gets created every time a customer interacts with a digital asset. Algorithms optimise various factors and data points that influence digital marketing success. In 2020, we anticipate a significant uptick in the mainstreaming of AI and machine learning use cases in digital marketing across several areas.

Search will get very smart

In the past year, online search has had several AI and machine learning developments. Google is leading the pack with exciting applications in information retrieval. For example, Google’s BERT technology can process a word in the context of all the other terms in a sentence, rather than one-by-one in order. BERT also enables anyone to train their own state-of-the-art question answering system. Customisation of search results and the results page based on learnings from past interactions and preferences of a user is another application of machine learning used in search.

AI-driven personalisation of messaging

Several adtech companies have been focussing on using AI and machine learning to find the right audience to write better ads than humans, and to increase conversion rates and engagement with the target audience. There are also several AI-led developments in the area of creating dynamic ads and landing pages to personalise marketing messages on the fly. AI has an application in content creation in terms of determining the logic of personalisation as also curating content specific to an individual, using techniques such as natural language generation (NLG).

Use of machine learning in campaign operations

Platforms such as Google and Facebook have been at the forefront of AI/ML applications in marketing. Starting from smart bidding and smart campaigns to auto-generated ads, Google is making it easy for advertisers. Smart bidding options such as TROAS, TCPA, and others use advanced machine learning algorithms to train on data at a vast scale to make accurate predictions about how different bid amounts might impact conversion or conversion value and assist advertisers in optimising without getting into too many details. Google factors in a wide range of contextual signals (through search data) to predict user behaviour and to influence auction time bidding as per the goal set by advertisers. Facebook has also incorporated machine learning across campaign planning and execution, as also in ad placements and ad delivery. Similarly, on the organic search side, machine learning-based product ALPS reverse engineers Google’s ranking algorithm, and is able to accurately quantify ranking drivers, provide precise recommendations for changes, and predicts the impact of SEO actions before they are implemented. Similar technology to drive improved ad copy testing in digital marketing exists. These help in evaluating ad copies and landing pages on various parameters like relevancy, use of action promoters/inhibitors, urgency inducers, page layout, load times, etc., to gauge the impact on ad relevance, expected CTR, and landing page experience.

Future trends

AI will also have additional application in digital marketing with the uptick in the adoption of technologies such as VR and AR, as commercial use cases of these technologies find wider adoption in retail and other sectors. Many retailers are also testing AI and VR/AR technologies together to make the user experience personalised to an individual. Other areas of impact include voice search. We will increasingly see ads about things which we just said or talked about, but haven’t searched for yet. Similarly, image search is also being used by many brands for their consumers to match patterns and identify products using image search.


80 Startup Business Ideas That Can Make You Money

(chapter 4)

Service Based Startup Business Ideas


Are your friends often jealous of your Instagram or social media following? Do you have an impressive number of followers? If so, you could be an influencer in your chosen field. If companies like your “aesthetic” and feel that your image gels well with their brand image, they can offer anywhere between $50–$1000+ per post, depending on your following! Of course, there is some amount of business and marketing acumen required, but you can definitely start earning through social media. So rack those followers up and start making that money!


Do you have a distinct voice or the capability of modulating it on command? Are you great with impressions or have a commanding and resonant voice? If you answered yes to any of those questions, you could be making money by literally just talking. Okay so maybe not “just” by talking but you get the point. You could work with animators, movie makers, advertising gurus and even help make educational content, all while being paid really well!


Yet another reason for bilinguals to rejoice! If you speak two or more languages, including English, and love the freedom that remote work can provide, you should look into starting your own translation services business. You can hire more translators who speak other languages and grow your customer base over time. Of course, such a business requires dedication, patience and a love for languages beyond the ordinary. If you would just like to dip your toes and check out if you would like being a translator,  Flexjobs  is a nice place to pick up some translator work.


 Content marketing  is currently a hot profession in the market today. With new businesses constantly needing content that can stand the competitive nature of the businesses today, if you have any experience in this field, you are already a hot commodity, so why not capitalize on it?


If writing isn’t your thing but you’re great at catching mistakes, be it grammatical or just typos, you could make a really good editor or proofreader. Almost any company that deals with content has someone who proofreads the material before it is published. In many cases, this isn’t a formal position, but if you explain the benefits of hiring an individual to do the job and reduce the team’s workload, you may have a shot at landing a client. Create a roster of clients, startup your own consultancy and you are off to the bank. If you would like to get some experience before you start your own business, you can get some gigs on  Fiverr  or  Upwork .


Almost every website owner on the internet has, or at least has considered, hiring a copywriter at some point. Copywriters can create content for any part of their business, be it the blog posts, banners, product descriptions, landing pages or the FAQs. Even though there aren’t many high paying jobs for writing, if your content is good, you deliver the work on time and have some experience, you could look forward to launching a freelance writing career.


Ghostwriting is a profession that a lot of people don’t know about. There are quite a few extremely talented writers out there that write for a list of high-profile clients and get paid for the content they write/create. The only difference is that they don’t get credited for the work, but instead the client gets the credit—which is why it is such a well paying job. Many CEO’s use ghostwriters to write speeches, blog posts, journals, reports, etc. for them and this isn’t a new practice. Before you know it, you could have a roster of high-paying clients.


A lot of students turn towards the internet when they need tutoring for difficult exams like the SATs and the ACTs. You can provide services such as tutoring over Skype, writing blog posts for coping with stress during exam time and providing useful studying tips and tricks. Parents often pay a lot for the education of their children, provided they are getting the best support possible.


There are several people involved in menu planning for events or restaurants, not just the chef. When event spaces, businesses and even restaurants are unsure of how to plan their menus, they hire someone to help out with it. While this business is a low investment idea, you have to be trained in some capacity or have to have some experience to do the job, whether that is being a food blogger/influencer or even a chef yourself. This is the perfect way to work with food without directly getting involved in the process of preparing it.


Contrary to popular belief, you don’t actually need to be location dependent when it comes to event and project planning. Most of the work can be done remotely and if you are truly worried that you need to be somewhere for the planning process, you could always work in or around the location by handling your calendar from home and holding meetings at cafes and restaurants. If you do choose to work remotely, the best part is that you can plan an event around the world if you can get the clients and are amazing at your job. A lot of clients even pay for the airfare and lodging if they really want you to work on a certain project.



80 Startup Business Ideas That Can Make You Money

(chapter 3)

Service Based Startup Business Ideas


If your skillset involves having great sales and marketing skills and you enjoy building professional relationships to grow your network, this may just be the field for you. Many companies are looking for someone like you who has their own sales consultancy with a great technical know-how. The more you sell, the more you make and you never have to worry about things like inventory because it’s not even your product! The better you get at this, the higher your commission goes.


Are you passionate about music? Do you have a love for teaching? Do you enjoy attending theatre and plays often? If so, you could be a music teacher or consultant. You don’t necessarily have to travel for such a job as your classes and sessions can be attended over Skype. Private music sessions can help you make anything between $20–$200 per lesson, depending on the type of sessions and the level that you would be teaching at. This is great for any music lover; to be able to make money doing something they are truly passionate about.



While this may seem a little absurd, you could actually make money off someone else’s money. Help them invest and provide consultations on how to better manage their funds, be it for the short term or the long term, and you could be taking a commission off their profits from your investment advice. As their capital grows, so does yours. The best part is that in this business, once the word spreads about how great your advice is, you won’t have to go looking for clients, they will be lining up for you.


Several firms outsource a lot of their daily operations as it is cheaper for them to do so—especially if the tasks at hand are not in alignment with the core strength of the company itself. One of the most outsourced tasks is bookkeeping and accounting. If you have a background in finance, you may want to think about starting your own company that deals with such outsourced work.


If your friends and family are constantly turning to you for help when it comes to business advice because they know it’s solid, then it might be time to look into starting a business consultancy. The one thing about being involved in business consultancy is that you will need credentials no matter how good you are. Think about it: Would you take business advice from a random person working out of their home or garage? I don’t think so. Your credentials will add value to your knowledge and even if you don’t have them now, you can always work towards getting them! Companies are always looking for people with a great sense of business, no matter which field it is—public relations, marketing, strategies, human resources, etc.—so if you already have the required certifications then maybe you should jump onto this bandwagon.


For some people, a life without travel is unimaginable. If you are one of those people and you spend hours planning trips in detail “just for fun” because you can’t afford it at the moment—why not work towards actually being able to afford it while doing exactly what you have been doing? If you know how to get the best deals and would love to share your passion for traveling, then why not become a travel consultant? You could build personalized travel experiences and itineraries for those who will pay you for such a service. Create groups on social media, start a website and offer planning packages and, of course, run a travel blog side by side. While it may seem a lot, if you truly are passionate about globetrotting then this will seem more like play than work!


Fitness coaching is a great business to enter! Of course, this requires in-depth knowledge about nutrition and exercise but more and more people have started to become more conscious about healthy living. If you have a keen business sense and you combine that with your knowledge of health and well being, you could have clients lining up for your guidance. Start off with personal training and then perhaps go onto building your fitness empire.


If you thought that yoga and meditation were only limited to hipster/hippie individuals, you couldn’t be further from the truth. Several corporations have yoga days and meditation sessions a couple of times a week to help their employees cope with stress and lead healthier, more balanced lives. This isn’t just a fad and it’s not going anywhere, anytime soon. If you have a keen interest in yoga, you could start your own website that caters to anyone who wants to learn—you could even sell yoga products (mats, clothes, etc) as a bundle with your classes.


Almost every online business, and now even the ones that aren’t native to the online world, has an Instagram, Snapchat, Facebook and Twitter account. If you know your way around these platforms well and often have strong opinions and can word them well, you would do great in the social media management sphere. Several companies, influencers and even NGOs are always looking for someone to handle their “online image” and that’s where you step in. If you already spend a majority of your time on social media, then why not monetize it?


Are you familiar with the basics of SEO and willing to learn more about it? If so, businesses can use your particular skillset to target the right consumers and scale their customer base. Even though paid ads are the ones that nearly everyone is targeting, if you truly want to scale and reach your audience organically, SEO is the way to go. As more and more content is being produced, even the biggest companies are racing and fighting to appear on the SERPs (Google’s Search Engine Result Pages). Start with smaller businesses that focus on a niche audience, hone your skills and learn from the experiences—get in on the action and you are bound to have a pretty successful online business if your SEO skills are on point.