Coworking Space – New Trend In Viet Nam

Coworking space

Are you looking for a comfortable, professional, flexible and cost-effective workplace?

Coworking space can help you to solve the problem.

What is coworking space?

Coworking Space is a place where small businesses and individuals share workspace together. Suitable for freelancers, startup, IT workers or creative groups. In addition, you can use the meeting room or pantry,…

What is advantages?

1. Flexible working environment:

You can expand your team without having to change work location.

2. Expand relationship:

You can meet many people from many fields. That’s good for learning.

3. Reduce office spending:

Minimize costs such as: office setup, stationery, monthly operating costs.

4. Boost up business growth:

You can find clients in the coworking space. Or get advices for your own business.

5. Find your fellows:

Working with your fellows to improve visibility and easily achieve your goals.

6. Work together and learn new skills:

Coworking Space helps members collaborate with those around them to learn and exchange new skills together

7. Support mental health:

Social and in-house events at co-working space help all members to reduce stress.

8. Get higher productivity, more success:

Working with fellows makes you feel more energetic, create smooth workflows, increase your skills and productivity

9. Share inspiration:

Lots of experts, startups, freelancers, artists, entrepreneurs, etc. come to our place to share their visions, ideas and advices.

Through this article, Tre Viet Group would like to show you a great low-cost solution to boost up your business.

If you find out any other advantages of our model compared with traditional offices, please tell us at the comment section!

Microsoft Teams smart displays make it easier to work from home

In addition to detailing new features for its Teams software, Microsoft has also taken the wraps off Microsoft Teams displays, which are small portable displays that include high-quality microphones, speakers, and webcams for use with video chats. According to the company, these new displays are all-in-one devices made specifically for Teams users, offering them voice access to Cortana and a touchscreen.

Microsoft Teams is, of course, a collaboration platform to help workers get things done while working remotely or simply in different departments. Microsoft Teams displays are Cortana smart displays that work as an adjunct to one’s daily workflow, joining a laptop and other gear to provide high-quality remote communications tools alongside a more convenient quick-access interface.

The Teams displays feature what Microsoft refers to as a ‘glanceable’ interface that provides quick access to chat, calls, contacts, calendar, voicemail, and other things. Users can quickly view messages and mentions, their upcoming meetings and other appointments, and more. As well, the displays provide voice access to Microsoft’s personal assistant Cortana.

Users are given a certain degree of personalization control over the Microsoft Teams display, including the ability to change the wallpaper. The display integrates with the user’s main PC, meaning they can unlock and lock the smart display using their laptop or desktop. As well, this integration enables users to participate in Teams meetings using either of their devices.

Microsoft says that its Teams displays offer enterprise-grade security and necessary security features, including shutters to cover the webcam, mute switches for the microphones, sign-ins using Azure Active Directory credentials, an admin portal for managing and updating the devices, and Cortana enterprise-grade services.

The first Microsoft Teams display will be the Lenovo ThinkSmart View, and it’ll soon be joined by a model from Yealink.

Source: https://www.slashgear.com/microsoft-teams-smart-displays-make-it-easier-to-work-from-home-09628391/

9 tips for getting the best value from your advertising spend during a crisis

As the fear of economic crisis looms on the horizon, companies have now had to cut back on their budgets. One of the first places that sees significant financial cuts is the marketing budget. As essential as these functions are for the growth and development of a business, a company needs to manage its marketing spending in line with what it earns. With less disposable income available in the broader economy, it makes sense for businesses to look at ways to shave budget demands that aren’t critical to the company’s basic operation.

Even with this marketing spend cut, companies still want to develop campaigns that keep their products and services within the public eye. The only way for that to happen is to be more efficient in their advertising spend. Getting the most value for the smaller ad budget available should be the most critical of a business’s marketing goals.

These entrepreneurs from Ad Age Collective  are familiar with making the most of a shoestring budget. We asked them to share their insights on how businesses can get the most value out of tiny advertising budgets. Here’s what they had to say.

1. Start with research.

You need to understand what your audience is going through before you launch any ad campaigns. Are they in a position to buy? Are all other systems such as logistics working? It only makes sense to advertise if people can still carry out normal buying activities. Learn about what’s happening with your audience so that you can make better decisions. –  Syed Balkhi , WPBeginner.

2. Focus on results.

This is a crucial time for many businesses and it has never been more important to focus on advertising spend that is directly attributable to a result. This may mean temporarily reducing your brand spend in favor of investments in performance-oriented marketing. Keep an eye on cost per acquisition — it’s everything right now. –  Michael Lisovetsky , JUICE.

3. Amplify earned media.

Find positive articles written about your company or the problems your solutions solve for customers and amplify those articles via social media. This way, you combine the credibility of third-party media with the precision targeting of digital advertising to get the most bang for your buck. By combining them in this way, you’ll fully leverage your public relations efforts and your ad dollars. –  Dan Beltramo , Onclusive (formerly AirPR).

4. Be flexible and listen.

During a crisis — and before — brands need to build in flexibility on their spend and be able to shift messaging quickly. Don’t do something off-brand, but show you are listening and have empathy. Turn to social or earned media in times of crisis to reach your audience quickly and authentically. And if able, realign ad spend and messages to address consumer needs at that time and as they change. –  Maggie O’Neill, Peppercomm. 

5. Invest more in acquisitions and SEO.

With many advertisers pulling back on ad spend and customers spending more time online, now’s the time to invest in acquisition efforts. CPMs are down with decreased demand and increased inventory, so prioritize high- and mid-funnel messages to build brand awareness, recall and trust. Also consider investing more in SEO. A high-quality, relevant online experience will help maximize sales potential. –  Chad Robley, Mindgruve.

6. Do fewer things and do them better.

Focus on a few things and choose them based on areas where you have the highest propensity to succeed. Build in the industries you already have built a reputation. Finally, go for one call to action and pour your heart into it. Remember, if you went on a first date and liked the person, all you’d want is a second date. What is your call-to-action equivalent of a second date? – Arjun Sen, ZenMango.

7. Tie advertising efforts directly to revenue.

Marketers and advertisers often despise sales, preferring to live in the world of ROI based on impressions, awareness and engagement. As antithetical as it may feel, in a crisis you need to make your peace with sales. Tying your advertising efforts directly to revenue in the short term will benefit your organization and give you resources to invest in longer-term initiatives as the crisis subsides. – Patrick Ward, Rootstrap.

8. Send the right message to the right people.

With several industries decreasing or eliminating their media spends, budgets can now go further than ever, so without sophisticated audience segmentation brands run the risk of hitting the same customers over and over or delivering ineffective messages to the wrong people (while results look better than before). It is time to segment your audiences more deeply to make the best use of the budget. – Reid Carr, Red Door Interactive.

9. Seize the competitive advantage and connect emotionally.

To win during and after a crisis, brands do two things: 1) As others cut ad spend, they seize competitive advantage to assure their brand’s share of voice is higher than its share of market; 2) They shift messages to connect emotionally at scale, displaying true commitment to serving communities and customers. The lift in brand affinity, purchase intent and, ultimately, market share gains deliver peak ROI. – Sean Cunningham, VAB.

Source: https://insights.newscred.com/tips-getting-best-value-from-ad-spend/

Coca-Cola joins Facebook boycott with a pause on all social media advertising starting July 1st

New York City Lights Up In Support Of The 50th Anniversary Of The First Gay Pride March

The Coca-Cola Company is pausing all digital advertising on social media platforms globally for at least 30 days starting July 1st, the soda giant announced on Friday evening.

The move is part of a broader boycott of Facebook and Instagram organized by the Anti-Defamation League, the NAACP, and other organizations called the  “Stop Hate For Profit” campaign. Coca-Cola is going one step further than some of those companies and banning all ads globally on social media platforms, not just Facebook and Instagram. That would suggest the boycott will hit Twitter, YouTube, and other platforms as well.

“Starting on July 1, The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days,” reads a statement from Coca-Cola Company CEO James Quincey posted to the brand’s website. “We will take this time to reassess our advertising standards and policies to determine whether revisions are needed internally, and what more we should expect of our social media partners to rid the platforms of hate, violence and inappropriate content. We will let them know we expect greater accountability, action and transparency from them.”

Earlier Friday, Unilever joined Verizon as the two largest companies participating in the boycott prior to Coca-Cola’s involvement. On Saturday, multinational beverage company Diageo said it also would “pause paid advertising globally on major social media platforms” as of July 1st.

Facebook CEO Mark Zuckerberg also announced a series of policy changes that, while not explicitly in response to the boycott,  appear designed to try and address many of the criticisms the company has faced of late regarding its lack of moderation of violent threats, hate speech, and misinformation posted by President Donald Trump and other controversial accounts and pages.

“This continues a significant trend of major brands — including Unilever and Verizon — committing to pause Facebook ads for at least the month of July,” reads a statement from progressive nonprofit Color of Change, one of the organizers of the boycott. “Since Color Of Change and its partners, including the ADL and NAACP, launched the campaign on June 17, over 100 brands have signed on.” Color of Change President Rashad Robinson said on Friday that chocolate brand Hershey’s is also joining the boycott.

Yet while the boycott may be creating a wave of bad press for Facebook and Instagram, it’s unlikely even major advertisers pausing ad spending for one month will have a substantial effect on Facebook’s bottom line, as a majority of the company’s ad revenue comes from direct-response ads from small and medium-sized businesses.

“We invest billions of dollars each year to keep our community safe and continuously work with outside experts to review and update our policies,” a Facebook spokesperson said in an email to The Verge. “We’ve opened ourselves up to a civil rights audit, and we have banned 250 white supremacist organizations from Facebook and Instagram. The investments we have made in AI mean that we find nearly 90 percent of Hate Speech we action before users report it to us, while a recent EU report found Facebook assessed more hate speech reports in 24 hours than Twitter and YouTube. We know we have more work to do, and we’ll continue to work with civil rights groups, GARM, and other experts to develop even more tools, technology and policies to continue this fight.”

The Stop Hate For Profit campaign launched last week, starting with popular sports and outdoor lifestyle brands like The North Face and Patagonia. It has since gained steam with mainstream corporate America after picking up support from ice cream brand Ben & Jerry’s and film distributor Magnolia Pictures. On Friday, Honda announced it was joining the campaign as well, and would halt advertising on Facebook and Instagram in July. “This is in alignment with our company’s values, which are grounded in human respect,” the company tweeted.

In an open letter posted Thursday, the ADL provided more concrete details regarding the changes the boycott seeks to produce in Facebook’s policies and its approach to moderation.

“Today, we are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on Facebook’s services in July,” read an ad the Stop Hate For Profit campaign ran in the Los Angeles Times earlier this week. “Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence.”

Source: https://www.theverge.com/2020/6/26/21305065/coca-cola-pause-ads-facebook-social-platforms-july-boycott

Nike Once Again Dares to Take a Stand, Boldly Addressing Racism Head-On in New Ad

As the country continues to reel from racism—the American Psychological Association issued a statement calling racism a pandemic —brands appear to have taken a silent or measured approach in their response.

Today, however, one of the world’s most iconic and impactful brands, Nike, has taken the boldest step so far with a new ad.

Instead of tiptoeing around the subject, the 60-second ad “For Once, Don’t Do It” from  Wieden + Kennedy Portland puts the scourge of racism squarely in the spotlight with simple, powerful statements like:

“Don’t pretend there’s not a problem in America.”

“Don’t turn your back on racism.”

“Don’t accept innocent lives being taken from us.”

“Don’t make any more excuses.”

“Don’t sit back and be silent.”

The ad launched at about 7 p.m. Friday, when Black Lives Matter protests were taking place nationwide.

“Nike has a long history of standing against bigotry, hatred and inequality in all forms,” said a Nike spokesperson. “We hope that by sharing this film, we can serve as a catalyst to inspire action against a deep issue in our society and encourage people to help shape a better future.”

It’s too early to tell how public reaction will play out, especially from the White House. In 2018, Donald Trump tweeted that Nike was “getting absolutely killed with anger and boycotts” after the brand launched its seminal Colin Kaepernick spot that September.

However,  sales and the athletic giant’s stock price increased. The campaign that sprang from the initial ad further illustrated Nike’s commitment to social issues and highlighted one of the brand’s most visible athlete partners in that space.

As for the latest ad, which flips the brand’s long-standing “Just Do It” slogan, Kim Sheehan, director of the University of Oregon’s Master’s program in Advertising and Brand Responsibility, said she was “glad to see Nike quickly addressing how to respond to recent, horrific events,” adding, “This is authentic for them, given their support of Colin Kaepernick.”

Source: https://www.adweek.com/brand-marketing/nike-boldly-takes-racism-head-on-in-new-ad/

Indian Startup Makes AR Glasses That’ll Keep COVID-19 In Check

Indian Startup Makes AR Glasses That’ll Keep COVID-19 In Check

As lockdown restrictions ease further, the uneasiness associated with stepping out is only going to shoot up. “What if I unknowingly contract the virus?” is another plague that’ll take over minds all over the country when this does happen. To help ease this seemingly normal fear, Indian startup AjnaLens has developed a pair of augmented reality smart glasses that could be an effective way to keep COVID-19 in check in India. Called the AjnaTX Series, the smart glasses make use of augmented reality to layer information over live camera feed to provide useful information in real-time. With the attached infrared sensor, the startup claims that the glasses can scan up to 300 people in a matter of 3 minutes as its reading response time is less than 300ms. While thermal scanning is probably one of the most important aspects of the smart glasses, there’s much more to it. The glasses can monitor social distancing, identify individuals with facial recognition, estimate the age of individuals, track attendance, and detect if an individual’s wearing a mask or not. While the AjnaLens can be customized in their use (for instance, it can also help track attendance in offices along with temperature readings), they’re currently aimed at helping combat the pandemic. The results of the temperature readings are quite simple to understand. A red box around an individual signifies high fever with a temperature reading shown below. Similarly, an orange box means a person isn’t wearing a mask and doesn’t have a fever whereas a white box means the person is wearing a mask and doesn’t have a fever. While I might not be speaking on behalf of all, I won’t be stepping out of my house unless I know that precautions such as wearing masks and maintaining social distance are being enforced. It is here where a solution such as the AjnaLens smart glasses makes a profound impact. Not only does it help authorities in efficiently monitoring a crowd but it’s also likely to instil confidence in people who are sceptical of stepping out. Glasses like these will be immensely useful to public spaces like shopping malls, schools, commercial complexes, bus and train stations, and factories amongst other places. In fact, the startup is already in talks with multiple stakeholders including several state governments, shopping malls, and universities, amongst others, to have these glasses deployed. The price of the glasses ranges from INR 2.72 lakhs to INR 4.99 lakhs depending on the software capabilities that are chosen to be added. For inquiries and orders, you can head to their website. AjnaLens was established back in 2014 and claims to have designed and manufactured AR/VR/MR solutions for Defence, Education and Enterprise. Earlier this year, the startup also raised $1.5 million in a Pre-Series-A funding round led by Maharashtra Defence and Aerospace Venture Fund (MDAVF) and HNI investors like Nailesh Khimji, Chirayu Khimji, Jay Jesrani, and Mohsin Group. Delhi-based startup Indian Robotics Solution also came up with a similar solution, officially known as the Thermal Screening Headgear, that would help authorities scan body temperature from a safe distance. You can read more about them below.

Source: https://in.mashable.com/tech/14527/indian-startup-makes-ar-glasses-thatll-keep-covid-19-in-check

Facebook Launches Virtual Shopping Mall, Saying It Will Help Small Businesses

Facebook hopes to make commerce a bigger part of its operation by letting businesses set up storefronts in its apps.

Facebook is making a big push into online shopping by letting businesses set up free storefronts on its social network and Instagram.

Businesses can feature items in their shops, advertise them to users, and communicate with customers through the company’s messaging services. Shops will eventually be integrated across Facebook’s apps, including WhatsApp and Messenger.

Shoppers can buy products either through links to the businesses’ own websites or by using Instagram’s checkout feature, which enables purchasing within the app. Checkout will become available on Facebook in the future.

The company has been looking to make commerce a bigger part of its business in a bid to capture users’ time and new sources of revenue. CEO Mark Zuckerberg said those efforts have ramped up because of the coronavirus pandemic, which has left many of the 160 million small businesses that use Facebook’s apps struggling.

“We’re seeing a lot of small businesses that never had online presences get online for the first time, and we’re seeing small businesses that had online presences now make them their primary way of doing business,” he said in a livestreamed announcement Tuesday. “For lots of small businesses during this period, this is the difference between staying afloat and going under.”

Facebook will not charge businesses to create virtual storefronts, Zuckerberg said.

“We know that if [Facebook] Shops are valuable for businesses they’re going to in general want to bid more for ads. We’ll eventually make money that way,” he said, noting that small businesses make up “the vast majority” of Facebook advertisers.

Facebook first launched the checkout feature last year on Instagram in the U.S., letting people stay in the app to complete their purchases. Instagram takes a cut of each sale.

Source: https://www.gpbnews.org/post/facebook-launches-virtual-shopping-mall-saying-it-will-help-small-businesses