Disney is dropping ‘Fox,’ rebranding its acquired studio as 20th Century Studios

By: Chaim Gartenberg 

Disney’s landmark purchase of 20th Century Fox last year is complete, and now the company is looking to phase out the “Fox” branding in its new assets: the 20th Century Fox film studio is being rebranded to just “20th Century Studios,” and Fox Searchlight Pictures is now “Searchlight Pictures,” according to a report from Variety. 

The move away from the Fox brand isn’t entirely surprising, given that Fox Corporation — the remaining piece of the original Fox brand — still exists and runs things like Fox News, Fox Sports, and the Fox TV channel that weren’t sold to Disney.

Removing the “Fox” from the studios and film divisions that Disney does own will presumably make things in the entertainment world a little clearer. (The fact that Fox News, in particular, is a politically contentious brand that doesn’t gel with Disney’s politically neutral, family-friendly ethos may have also contributed to the name change.)

The new names will begin rolling out soon. According to Variety, Downhill — Searchlight’s next film — is already set to feature the updated logo alongside a “Searchlight Pictures Presents” label, while Call of the Wild (out on February 21st) will be the first to feature the new 20th Century Studios branding.

All that’s changing is the naming, though: Variety’s report reassuringly notes that the iconic 20th Century Fox opening and fanfare will still remain on 20th Century Studios films, albeit in a modified version that won’t have the word “Fox” in it anymore.

The company is still said to be deciding whether to change the names of the Fox TV production studios 20th Century Fox Television and Fox 21 Television Studios (which are less visible to consumers than the much more prominent film branding).

Source: https://www.theverge.com/2020/1/17/21070624/disney-20th-century-fox-studio-searchlight-pictures-new-rebranding-logo

8 Things You Need to Know Before Starting a Business

Nothing can fully prepare you for starting your own business—but you can learn from others who’ve been there. We asked eight founders and Advisors in The Oracles what they wish they’d known when they were starting out. Here’s what they said.

1. Realize entrepreneurship is a marathon.

The Nasdaq crashed one year after we started Bluemercury. For a year and a half, there was no way to raise venture capital and we had to figure out how to build our business with revenue and cash flow. Now the company has been through two recessions.

Many entrepreneurs focus on how they can exit their business in a few years. But things are always changing, and life rarely works out like you plan. Instead, focus on building a great company for the long term. Remember, entrepreneurship is a marathon, not a sprint. —Marla Beck, co-founder and CEO of Bluemercury, which was acquired by Macy’s for $210 million; creator of M-61 Skincare and Lune+Aster cosmetics.

2. Ensure there is a demand for your product or service.

Entrepreneurship requires working harder and learning more about yourself than you can imagine. It has lucrative rewards — but no guarantees. When things get intense, you’re running out of cash, and you want to quit, remember that sales may not cure all issues, but you can’t cure the issues without sales.

Companies that thrive focus on being consistently profitable so they can withstand unforeseen events like economic downturns. Before you start a business, do your research, know your numbers, and be certain there’s a market and demand for your product or service. Every sale should be profitable, ideally by 50 percent. Then you’ll have money to hire A-list players so you can focus on the work you want to do. Document everything and build systems as you go, so anyone could do your job tomorrow. But first, learn how to sell! —Matt Mead, founder and CEO of Mead Technology Group, EpekData, and BrandLync.

3. Know you won’t get it right the first time.

Don’t dwell in information-gathering mode. The only way to progress is to actually do it — take action immediately. Then you must be quick on your feet, analyze the results, and make changes if needed. You’re probably not going to get it right the first time — or even the second or third. But if you’re nimble, you can pivot.

Avoid heavy overhead. Look for ways to make cash quickly and get paid upfront. The more cash you have, the more you’re able to take calculated risks — which you need to do. You can’t have an upside without a downside. Invest in yourself and have confidence that you will deliver. When you “fail,” consider it feedback. Each time you test a theory in the real world, you’ll get feedback that shows you how to improve. The only way you’ll actually fail is if you give up. —Joshua Harris, founder of Agency Growth Secrets; teaches entrepreneurs how to start, grow, and scale marketing agencies that help businesses grow.

4. Be patient and make sure you have adequate funding.

Anyone starting a new business should fully understand the timeline and funding needed to survive the startup phase. I wish I had understood how long it would take to get to a revenue level that would allow my business to thrive and grow.

Nearly half of all small businesses that fail didn’t have adequate funding. Plan on it taking longer than expected to generate a profit, and make sure you have a backup funding source. Every startup’s timeline to profitability is different, and failure is always a possibility. But if you have adequate funding, you dramatically reduce the chances of failure. —Guy Sheetrit, CEO of Over The Top SEO, who provides customized SEO marketing solutions for e-commerce, local, and Fortune 500 companies.

5. Forget about what you want to sell.

Many entrepreneurs focus so much on marketing and selling that they neglect to deeply understand exactly what their clients want to achieve or solve. Profitable companies know their customers better than they know themselves. They sell the value, impact, and results their customers want to buy.

Become a student of the game. Don’t wing it or assume you already know the answers. Plan a listening campaign to understand your target audience’s problems and dreams. It’s never too late to pivot, expand, or adjust what you sell to exactly what your clients desire and demand. When you do that, you become that rare company whose products don’t need to be sold — they’re just bought. —David Newman, best-selling author of “Do It! Marketing” and creator of the Speaker Profit Formula; host of the iTunes Top 50 business podcast “The Speaking Show”; connect with David on Facebook.

6. Be prepared to pivot.

Business school can’t teach you the lessons you learn from founding a business. When you are dealing with people, ideas, and markets, hell breaks loose on the battlefield no matter how good the business plan is.

The first lesson is to vet your partners. Make sure they have the right personality, are financially stable, and are available for the long hours required. They must also have skin in the game. Second, don’t overcomplicate your business model or product line. Simple, well-executed, and elegant plans are best. Third, be prepared to pivot quickly based on changing markets and needs. Know your customer well and listen to what they’re saying. —Peter Hernandez, president of the Western Region at Douglas Elliman; founder and president of Teles Properties.

7. Listen to your customers.

Traditional thinking will tell you to start everything with a business plan and the product. But when we started The Boutique Hub, I learned the hard way that identifying the minimum viable product (MVP), implementing, and getting immediate customer feedback were most important. In our first iteration, I started with a plan and a product that made sense to me, but it didn’t fit the market. It nearly killed the business.

I started over and hustled to find what our customers really needed. Then I offered it, even without the right pricing, details, or layout. I did it for little to no cost, just to learn from them. Once we had a product-market fit, we added the details necessary to grow. Always remember, your customer decides if your business is going to work, not your business plan. Test your market first, then go all in. —Ashley Alderson, founder and CEO of The Boutique Hub; cancer survivor, motivational speaker, seven-figure entrepreneur, and host of “Boutique Chat”.

8. Solve a problem.

Always ask yourself what need or problem your product or service will answer. If there is no demand or interest from the market, you should rethink your idea.

I started my first business because I needed a tool to send automated, mass emails to my subscribers. I had some programming skills, so I built it. As it turned out, many others had the same need. More than 20 years later, GetResponse has over 350,000 customers. I built my second company, ClickMeeting, on the same foundation. At GetResponse, we needed to improve communication with our globally dispersed team. We couldn’t find a solution that met our needs, so we built one. Now ClickMeeting is in over 160 countries and serves over 100,000 customers. —Simon Grabowski, founder and CEO of ClickMeeting.

Source: https://www.entrepreneur.com/slideshow/329360

10 Signs You Have A Great Team

Working in harmony with competent people you like and trust means that ideas and plans go further, faster, and more effectively. It’s the difference between feeling supported and overwhelmed. Between success and failure. Between doing the work you were designed to do and chasing your tail putting out fires.

If your business requires a team at all, it’s crucial that the dynamic is right. There’s a colossal difference between a super team and a bad one, which you might have experienced first hand.

Great teams aren’t forged automatically, it takes patience and persistence and commitment to a common cause, whatever that might be.

Here are 10 signs that you have a great team:

1. Laughter

Laughter is a form of communication and plays a key role in group dynamics. Someone cracks a joke and perhaps it’s not even that funny, but team members want to support their teammate, so they laugh along. It’s bonding and it’s encouraging and it’s a very good signal.

2. Beehive mentality

Marcus Aurelius wrote, “That which is not good for the beehive can not be good for the bee.” The hive comes first. The good of the collective is priority, and that will always be good for the bees. Great teams think of the beehive. They can see how one member’s individual work will benefit the work of everyone. For this to work there can be no selfish agendas and no “bee mentality” at all.

3. Enthusiasm for the work

Whenever there’s lots of chatter, it’s because the team is discussing the work at hand. Evolving ideas, asking for second opinions and openly deliberating ways of solving challenges all assist progress and are productive ways of collaborating. If the chatter is based in escapism, however, it could be a sign of disengagement.

4. Benefit of the doubt

In great teams, the benefit of the doubt is always given. Someone doesn’t have to be seen to be trusted. If they have made an oversight, their teammates will assume there is a good reason for it. They might say: “He’s usually very diligent so I can’t imagine he would have overlooked this…” and stick up for them ahead of knowing the actual course of events.

Under camaraderie of this intensity, teams flourish. Conscientious team members know their colleagues are looking out for them and they unite with no need for a common enemy.

5. Expressing gratitude and giving encouragement

When team members are working in the best interests of each other, it’s recognised and appreciated. Members go to great lengths for each other and their work; results are compounded and their efforts go further. Thanks are given generously at every step.

Team members have faith in each other’s abilities and are able to give helpful encouragement that is well received.

6. Horizontal relationships

Ichiro Kishimi and Fumitake Koga’s book, The Courage To Be Disliked, says that giving praise implies the passing of judgment by a person of ability on a person of no ability, leading to “vertical relationships” and feelings of inferiority. Phrases such as “well done” or “good job,” in a work or family context, are likely to only be given in one direction.

The authors deem “horizontal relationships” as preferable for fruitful interpersonal relations. Teams with horizontal relationships give praise between all levels of role or, instead, express gratitude or encouragement and avoid praise all together. Strong teams thrive when horizontal relationships are most prominent.

7. Constructive criticism

In the best teams, constructive criticism can be happily given and received among members, regardless of position or title. If everyone is working towards the same goals from a shared ethos, feedback is useful and welcomed.

Team members in great teams are constantly learning from each other in a bid to become better at what they do. No one is precious about suggestions.

8. Whole team recognition

An individual singled out for their great work will make sure their collaborators are recognised. They want it to be known that any triumph was a group effort and they know their colleagues would do the same. They are more likely to highlight the work of the group and play down their individual part.

9. Misalignment is obvious

When everyone is operating for the good of the beehive, it stands out when one person isn’t. Any misalignment with the vision is obvious, because it’s the exception not the rule. Successful and happy teams are unashamedly committed to excellence and wouldn’t put up with one member not contributing or working to improve.

10. Confidence in the future

The best teams ride the rollercoaster together. They know that they will face ups and downs but they have full confidence in their ability to cope with any turmoil. They have trust in their convictions and full faith in their ability to work out whatever obstacle is thrown at them. They can fondly recall challenges they worked through before and know that it’s no worry to do it again.

Source: https://www.forbes.com/sites/jodiecook/2020/01/15/great-team/#50456dd41f4d

 

Chobani took the $7 billion yogurt aisle and disrupted it with a new product, greek yogurt

Five Strategies Entrepreneurs Should Pursue To Purposely Disrupt Multibillion Dollar Industries

 

Would be entrepreneurs can take years trying to think of ideas or even problems that they could solve to potentially launch a startup. Most new startups though are based on iterations of an existing product or service slightly improved or innovated. Google was not the first search engine. Nike was not the first athletic shoe. Facebook was not the first social media company. Two out of the three companies (Google and Facebook) actually launched with a strategy of “free” to gain traction and disrupt their competitors. Even companies like YouTube, Instagram, LinkedIn and WhatsApp launched with a business model of free. They bet that if they were successful, they would figure out how to monetize the business later. Risky but it paid off for them.

So here is a thought. What if you strategically looked at industries that have risen rapidly or those that have stagnated and you purposely looked to disrupt them with a slightly innovated product or service that is only marginally better than the current offering but you changed the business model so that you could compete effectively?

A recent example of this is exactly what the brand Chewy has done to the pet industry and specifically, PetSmart and Petco. Those two firms are anchor bound to their hundreds of retail stores and all that overhead while Chewy is offering the same pet products online for less. Chewy did this so well that PetSmart acquired Chewy in 2017 for $3.3 billion as a defensive position. What will Petco do now?

Here are five strategies to fuel a startup and potentially disrupt an industry:

01

Target an industry that is ripe for disruption.

Some industries have already been famously disrupted: entertainment with Netflix, Uber with taxi services, AirBnb with rooms and houses. Blockbuster, regional taxi companies and hotels believed that their industry was immune to disruption because their regional market dominance created too high a barrier to entry, the business model or technology needed was too complex, the investment in required assets was too high and the old standby, it hasn’t happened yet, so it won’t happen. What large industry is just sitting on their heels and ignoring their current or potential new customers?

02

Identify a disruption strategy.

Disruption can come in many forms; you need to identify which strategy to take. The most obvious and well used strategy is to disrupt the business model of competitors by introducing a lower-cost version or a free/ freemium/premium product or service business model. Facebook, LinkedIn, Google and Dropbox were all initially free.

There is however a counter strategy: create a superior offering. Go into a highly commoditized marketplace with a product that creates new value. As mentioned above, Chewy did this in the pet industry. Silk did it in the milk aisle and Beyond Meat is disrupting the meat aisle with plant based meat substitutes.

03

Find a new tribe / new value.

Disruption doesn’t have to be about “stealing” someone else’s customers or putting people out of work. The airline industry has been routinely disrupted by new entrants that bring in low-cost business models.

Ryanair is a great example of this in Europe. There’s little or no evidence that they grew by stealing customers from Lufthansa or KLM. By offering better or short routes that no one else did at prices that competed with trains and buses they created an entirely new market of budget conscious travelers. So, an important step in disrupting traditional industries and marketplaces is to find new value that will attract new customers.

04

Fight from within.

Don’t try and disrupt a mature industry from the outside. If you are on the inside, then you work for an established organization and their mantra should be, “disrupt or be disrupted.” If they are not paying attention, then use your expertise to disrupt them. Or better yet, take insiders with you who are experts in the field to lead the disruption charge. I worked in the advertising industry, gained my experience and then co-founded an integrated marketing agency with an expertise in digital marketing that grew to $1.2 billion and disrupted the advertising industry.

05

Exploit your size.

Large organizations, despite them being full of smart people, are vulnerable to disruption because of the very things that have made them large and profitable: by focusing on shareholder return. They tend to repeat what is working and often hesitate to innovate for fear of losing existing customers.

Start-ups by comparison can operate with speed and urgency, make decisions with incomplete information, identify customer needs/problems and relentlessly seek-out product/market fit by pivoting rapidly. If you are the disruptor, you need to do all you can to make the most of this inherent advantage and scale as fast as you can. A great example of this is what Netflix did to Blockbuster.

If you are looking to create a disruptive startup, focus on industries that are large, failing to innovate or who believe they don’t need to offer their customers a better product or service. Pay attention to trends, do some research with customers and find the value-add that will disrupt the industry.

Source: https://www.forbes.com/sites/bernhardschroeder/2020/01/06/five-strategies-entrepreneurs-should-pursue-to-purposely-disrupt-multi-billion-dollar-industries/#379cf26d4eea

The age of cybersecurity is forcing parents to redefine “the talk”

According to data, children are using the internet more than ever before, and the trend shows no signs of slowing.

Research shows that three in five children now use the internet at home. That’s 60% compared to 11% in 1997. And it’s estimated that kids ages 8 to 18 spend about 45 hours a week in front of screens.

With internet use built into virtually every stage of childhood, parents face the responsibility of teaching their kids about internet safety at an earlier and earlier age.

There are a vast number of subjects parents have to help their children navigate as they get older. Among these is proactively educating children about internet safety and how to protect oneself online every day.

For a generation reared online, so to speak, it’s nearly impossible to pinpoint an age when children are not engaging with the internet. Since the internet is everywhere, and since the way we use it is constantly changing shape, platforms, and algorithms, it’s important to recognize that personal cybersecurity isn’t a topic to cover some day “when they’re ready.”

Members of Generation Z are digital natives because they’ve used the internet and mobile devices practically from infancy. And if parents instill the right habits early, they can be cybersecurity natives, too.

So, how should we approach the topic of cybersecurity with our kids?

1. The magic password

First up, parents: choosing unique passwords for each account is a must, and kids today need to understand that using one single “master password” for all accounts is unsafe. If this password gets compromised by a data breach, any other accounts linked to that same password are now at risk since hackers have the credentials. By the time we realize our data is leaked, it’s usually already too late to prevent the impending damage—such as stolen identities or hacked email accounts. With all the data breaches making headlines these days, you need to do everything you can to keep your children’s accounts secure. Ensure they use a strong, unique password for each account to help protect data from hackers.

We hear it all the time, but that’s because it’s the best advice: passwords should be complex, contain 12 or more characters, and use a combination of letters and numbers. Additionally, it’s never a good idea to use names, birthdates, or other personal information in a password.

Of course, it can be challenging to remember individual passwords across numerous online accounts. So, you might opt to use a password management tool—such as Dashlane or the ironically-named 1Password, both of which encrypt and store multiple passwords to help keep track of your credentials. These tools are fairly kid-friendly too, to make it easier to get your kids in the habit of using them early on.

2. Privacy, please

The unfortunate reality is that every piece of information you share online has the potential to be sold, misused, and/or leaked. The number of security breaches continue to rise. There were 3,800 data breaches counted in just the first half of 2019. That’s 54% more data breaches in the same period last year.

Kids need to be cautious about how much personal information they share online, whether it’s through Instagram, TikTok, Roblox, or whatever platform is en vogue.

Personal information can easily find its way into the wrong hands. Think about the Cambridge Analytica scandal, when the data of millions of Facebook users was shared without their consent. Additionally, TikTok, a current Gen-Z social media favorite, is under fire for potentially sending user data to China.

3. Secure Wi-Fi networks and VPN

Most places offer Wi-Fi access to customers—from malls to gyms to public transportation—which means it’s easy stay connected at all times with a public Wi-Fi network. The problem is these public networks are unsecured, which makes them vulnerable to cybercriminals and hackers.

Bad actors tend to lurk on unsecured Wi-Fi connections to launch man-in-the-middle attacks and intercept any information you enter into a form. For example, if you book a rideshare and enter new payment details from an unsecured coffee-shop connection, a hacker can easily scoop up that information since your connection is not encrypted.

Bottom line: Unsecured Wi-Fi networks are dangerous, and they aren’t worth the benefit of free internet access.

To mitigate this risk, you can use a virtual private network (VPN) when accessing an unsecured Wi-Fi network. VPNs establish a secure internet connection and encrypt your data, which protects your personal information from third parties. As a best practice, always use a VPN service to secure your family’s devices, and make sure to teach your kids when and how to use it so they can stay safe no matter where they are.

4. Email responsibly

In order to set up any kind of digital account today—from music streaming to social networking to gaming apps—an email account is required. The majority of today’s digital generation often don’t request parental guidance when setting up these email accounts; they are savvy enough to set them up on their own.

Yet even the act of creating a seemingly harmless email account can have some potential security threats.

To get ahead of these risks, it’s a wise move to show your kids how your email works to help teach them the basics.

If you have an email account, it means you also need to be aware of the dangers of phishing emails and the consequences of falling for them. Phishing scams involve emails that might look harmless, but are actually designed to steal your sensitive information. They often do this by encouraging the recipient to click on a malicious link or attachment.

It’s possible for anyone—even kids—to spot a phishing email if they know the warning signs. These signs include grammatical errors, URLs or links that direct you to the wrong website or emails from vendors requesting credit card information. Make sure your kids understand that they should delete these suspicious emails immediately.

To teach your kids about phishing scams, you might also consider using a service like Interland—a digital safety game created by Google designed specifically to keep young people engaged while they learn best practices.

The internet is now a core part of childhood, and it can impact our kids in unpredictable ways. As parents, it’s up to us to teach our kids how to navigate the online world safely, and ensure they have the information they need to proactively protect themselves and their information.

Nguồn: https://qz.com/1764777/how-to-talk-to-your-kids-about-cybersecurity/

Is Your Brand Name Helping Your Business Or Hurting It?

When someone sees your brand name, how do you want them to react? 

  1. Exclaim, “I freakin’ love it!” 
  2. Struggle to understand it, as if they’re reading hieroglyphics 
  3. Go back to looking at their phone 
  4. Throw up a little bit in their mouth 

Obviously, you should be shooting for choice A (for Awesome). Your brand name makes a critical first impression — even more than your shoes.

Think about how many times someone will see, say, or hear the name of your brand in its lifetime. The number of impressions is incalculable. 

No other investment you’ll make in your business will last longer or get used more than your brand name. Before you choose one, put yourself in your customer’s shoes and imagine how your name will appear to them. 

Bad names happen when companies get carried away being “kree8tiv.” Or they fail to consider, for instance, that no one will know that the name Hiranyagarbha means “cosmic intelligence” in ancient Sanskrit. (Tip: if your name means something foreign, it will be just that to your customers – foreign.)

Consumers don’t fall in love with brand names created by linguistic voodoo or playing Drunken Scrabble. Unintelligible name mutations don’t resonate with humans because unfamiliar names lack the critical “feel-good factor” that is the emotional connection we crave. 

The most powerful names get noticed, get buzz, and get sales because they resonate with consumers on an emotional level, making us feel good. And they are based on familiar concepts we understand and appreciate. Obsession perfume. Kryptonite bike locks. Leaf electric cars. These kinds of names speak volumes. 

Unfortunately, just like jumping into a relationship before you really get to know someone, you may not see the faults of a poorly chosen name right away. You’ll be too caught up in everything else you need to do to launch a new product or company. 

It  won’t be until after you’ve started to build a future together that you realize your name “has issues.” And you’ll be forced to find ways to justify it. Like the bizarrely named baby clothing company Speesees. Here’s how they explained the idiotic spelling: “s-p-e-e-s-e-e-s is the way a baby would spell species if a baby could spell.” (Really? Really.) 

Many companies have thought they had a good name but later realized it was a mistake. Like Bawte, whose name, a bastardized spelling of the word bought, could also be misheard as the word bot, both by humans and bots. Or American Scrap Metal, which may have had its domain name, americanscrapmetal.com, emblazoned on everything from trucks to T-shirts before the company noticed it could be read as “Americans Crap Metal.” 

I’ve created an objective way to evaluate names so you will avoid making mistakes. The Eat My Words SMILE & SCRATCH Test is based on my philosophy, “A name should make you smile, instead of scratch your head.”

Source: https://www.mediapost.com/publications/article/344965/is-your-brand-name-helping-your-business-or-hurtin.html

 

Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year.

A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to Miller Lite’s “Unfollow” campaign to the increased power of social media to drive action and public perception in political, economic and world theaters. However, now that the holidays are firmly behind us, I wanted to highlight five big themes in the social media world that we’re already starting to see emerge, which are certainly worth a look.

1. Privacy, privacy, privacy

Stealing from the old real estate adage, yes privacy is not only not going away, it will roar back in 2020 with vigor, but in a slightly different way. We’ve all seen platforms under fire for consumer privacy and Congressional hearings but look to platforms like Instagram as harbingers of things to come. The platform is rolling out a feature that prevents you from seeing what your followers like. Other indicators include TikTok, which has already killed the cult of the follower count, and newer platforms like VSCO (while not technically a social platform – it’s more of a creative community), which is devoid of all likes and comments, a move intended to promote creativity without societal pressure. Thankfully, these shifts mean social media will become more about quality content for engaged folks.

2. Tighter focus on child safety

Perhaps the only silver lining to all of the horrific things that are happening throughout the country with respect to our nation’s children is the renewed attention on how we must keep them safe at school, in shopping malls and of course where they spend a humungous amount of time – online, on apps, on their phones and in online games. Sure, YouTube was again thrust into the spotlight and made some changes, but with more Millennials (who are firmly digital natives themselves) marching toward parenthood and their hyper-awareness of all things marketing, expect child safety to be a big part of the continuing conversation. YouTube’s issues are still not entirely resolved nor forgotten, and kids spend way more time there than any other streaming platform. Expect young parents to expect more from the brands they allow into their lives.

3. Targeting and regulation join hands

A lot of factors at play here. Marketers continue to struggle with targeting. At the same time, some studies show that social media platforms may only be accurate about 30% of the time in pinpointing consumer decision-making. However, a more intense level of regulation, related to the 2020 US Elections, a renewed, intensified focus on fake news on social, as well as hyper targeting with bias, may draw targeting and regulation into the same sphere for useful collaboration, and actually emerge as a positive. Platforms with micro demographic targeting options have lulled marketers into ignoring offline behavior. Successful brands in 2020 will look beyond simply refining audience targeting and rather view social media targeting as one small part of the whole, regard new regulations as not a limitation, but a benefit.

4. Social finally embraces brand experience

For several years now, D2C brands have wholeheartedly embraced the concept of “brand experience” – more so than staid consumer brands have. Now look for social media to recognize the importance of well-integrated channels, starting with social customer experience at the core. Look for the focus to shift to ensuring brands are using social in meaningful ways to finally talk with consumers, versus simply talking to them. In the new year, we’ll see brands who are wildly successful at digital overall, start to address the bigger consumer experience and how they can extend digital success to the offline world.

5. Nano influencers

We’ve already seen a bit of this in 2019 but look for it to explode in 2020. Influencer marketing has made its mark on the industry – a recent study found a full 22% of internet users aged 18-34 purchase products after seeing influencers endorse it. Now, nano influencers, the smallest following of all tiers of influencers, roughly defined as social media influencers with between 1,000 and 10,000 followers, begin to fill in the long-tail portion of the much-discussed long-tail. It was bound to happen and for good reason. As markets become more and more splintered every day, nano influencers fill that need for marketers – their audiences are very small, niche, but very highly engaged, and brands start to capture the value of true engagement and genuine human connections.

 

Source: https://marketingland.com/5-things-every-social-media-manager-should-be-doing-in-2020-273448